Is Hamilton Beach Brands Holding Co. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Hamilton Beach Brands Holding Co. has moved from attractive to fair. The company appears to be fairly valued based on its current metrics. The P/E ratio stands at 7, which is significantly lower than the peer average of approximately 5.71 for comparable companies like Turtle Beach Corp. and GoPro, Inc. Additionally, the EV to EBITDA ratio is 5.48, while the PEG ratio is exceptionally low at 0.15, indicating potential undervaluation relative to growth expectations.
In comparison to its peers, Hamilton Beach Brands Holding Co. demonstrates a more favorable valuation profile, particularly with a higher ROCE of 28.02% and ROE of 24.59%. However, its stock has underperformed against the S&P 500 over the past year, with a return of -50.73% compared to the index's 14.08%. This stark contrast suggests that while the company may be fairly valued based on traditional metrics, market sentiment has been significantly negative.