Is Inuvo, Inc. overvalued or undervalued?

As of 26 October 2016, Inuvo, Inc. has moved from a fair to a risky valuation grade, indicating a significant deterioration in its financial outlook. The company is currently deemed overvalued given its negative performance metrics, including a P/E ratio that is not applicable due to losses, a Price to Book Value of 4.29, and an EV to EBITDA ratio of -20.68. Additionally, the Return on Capital Employed (ROCE) stands at a concerning -46.50%, and the Return on Equity (ROE) is at -36.51%.
In comparison to its peers, Inuvo, Inc. exhibits weaker performance, with its EV to EBITDA ratio of -20.68 being significantly worse than Duos Technologies Group, Inc. at -12.81 and Aware, Inc. at -2.48. The company's stock has underperformed relative to the S&P 500, with a year-to-date return of -46.16% compared to the S&P's 2.44%. Overall, these factors contribute to the conclusion that Inuvo, Inc. is overvalued in its current state.