Is NIKE, Inc. overvalued or undervalued?

As of 29 January 2025, the valuation grade for NIKE, Inc. has moved from expensive to very expensive, indicating a significant shift in its market perception. The company is currently considered overvalued. Key ratios highlight this assessment: the P/E ratio stands at 21, while the industry average P/E is approximately 19.77, suggesting that NIKE is trading at a premium. Additionally, the Price to Book Value is notably high at 6.62, and the EV to EBITDA ratio is 16.56, further supporting the overvaluation stance.
In comparison to its peers, Deckers Outdoor Corp. is classified as attractive with a P/E ratio of 15.87 and an EV to EBITDA of 10.77, reinforcing the notion that NIKE's valuation is not justified relative to its competitors. Furthermore, recent performance shows that NIKE has underperformed against the S&P 500, with a year-to-date return of -19.68% compared to the index's 2.44%. This trend underscores the challenges the company faces in justifying its current valuation levels.