Is Nu Skin Enterprises, Inc. overvalued or undervalued?

Jun 25 2025 08:23 AM IST
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As of May 8, 2024, Nu Skin Enterprises, Inc. is considered overvalued and risky, with a low P/E ratio of 4 and an EV to EBITDA of 6.39, indicating weak growth potential compared to peers like Olaplex, while its stock has underperformed significantly, down 38.42% over the past year.
As of 8 May 2024, the valuation grade for Nu Skin Enterprises, Inc. has moved from very attractive to risky, indicating a significant shift in its perceived value. The company is currently considered overvalued. Key ratios highlight this concern: the P/E ratio stands at 4, which is substantially lower than the industry average, while the EV to EBITDA ratio is 6.39, suggesting a lack of growth potential relative to peers.

In comparison to its peer, Olaplex Holdings, Inc., which has a P/E ratio of 76.71 and an EV to EBITDA of 9.24, Nu Skin's metrics appear concerning. The company's return on equity (ROE) is 23.44%, which is strong, but the overall financial ratios indicate that investors may be overestimating future growth prospects. Additionally, the company's stock has underperformed significantly over the past year, down 38.42% compared to a 10.26% gain in the S&P 500, further reinforcing the notion that it is currently overvalued.
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