Is Pro FX overvalued or undervalued?

As of 12 November 2025, the valuation grade for Pro FX has moved from does not qualify to very attractive, indicating a significant improvement in its investment appeal. The company is currently considered undervalued. Key ratios include a PE ratio of 13.11, an EV to EBITDA of 8.97, and a ROE of 33.16%, which suggest strong profitability and efficient capital use.
In comparison to its peers, Pro FX's valuation appears favorable, especially when contrasted with Dixon Technologies, which has a PE ratio of 73.25, and Amber Enterprises, with a PE of 113.58, both categorized as expensive. This positions Pro FX as a compelling investment opportunity within the diversified consumer products industry. Additionally, while the stock has shown a modest return of 1.72% over the past week compared to the Sensex's 1.09%, it underscores the potential for growth as market conditions stabilize.