Is Purple Innovation, Inc. overvalued or undervalued?

Jun 25 2025 09:17 AM IST
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As of May 10, 2022, Purple Innovation, Inc. is considered overvalued and risky, with a Price to Book Value of 62.50 and negative EV ratios, contrasting sharply with more attractive peers like La-Z-Boy and Ethan Allen, and showing a one-year stock return of -12.39% compared to the S&P 500's 10.26%.
As of 10 May 2022, the valuation grade for Purple Innovation, Inc. moved from expensive to risky. The company is currently considered overvalued based on its financial metrics. Notable ratios include a Price to Book Value of 62.50, an EV to EBIT of -3.33, and an EV to EBITDA of -13.60, indicating significant financial distress and inefficiency.

In comparison to peers, La-Z-Boy, Inc. and Ethan Allen Interiors, Inc. are classified as very attractive, with P/E ratios of 12.21 and 22.70, respectively, highlighting the stark contrast in valuation. Additionally, Purple Innovation's return metrics show a troubling trend, with a one-year stock return of -12.39% compared to a 10.26% return for the S&P 500, further reinforcing the notion that the company is overvalued in its current state.
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