Is Rossell India overvalued or undervalued?

As of 15 October 2025, the valuation grade for Rossell India has moved from attractive to very attractive, indicating a significant positive shift in its valuation outlook. The company is currently assessed as undervalued. Key ratios supporting this conclusion include a Price to Earnings (PE) ratio of 16.56, a Price to Book Value of 0.80, and an EV to EBITDA ratio of 10.43, which are all favorable compared to industry standards.
In comparison with peers, Rossell India stands out with a PEG ratio of 0.12, while Tata Consumer is considered very expensive with a PE ratio of 83.72, and CCL Products, which is attractive, has a PE ratio of 35.76. Additionally, Rossell India's dividend yield of 1.05% and ROE of 4.82% further reinforce its undervalued status in the FMCG sector. Despite recent underperformance relative to the Sensex, with a year-to-date decline of 17.17% against a 5.72% gain for the index, the company's strong valuation metrics suggest potential for recovery and growth.