Is Sungold Media overvalued or undervalued?

As of 8 August 2025, the valuation grade for Sungold Media has moved from very expensive to risky, indicating a significant shift in its perceived value. The company is currently assessed as overvalued. Key ratios include a PE ratio of 13.76, an EV to EBITDA of 12.34, and a PEG ratio of 0.28, which suggests that while the earnings growth potential appears attractive, the current price may not justify the risks involved.
In comparison to peers, Sungold Media's PE ratio is higher than that of PVR Inox, which is at a loss but has a PE of 10.50, and significantly lower than Prime Focus, which has a staggering PE of 1565.33. This places Sungold Media in a precarious position within its industry, especially as it has underperformed against the Sensex, with a year-to-date return of -36.82% compared to the Sensex's 2.20%. Overall, the combination of its ratios and the peer comparison suggests that Sungold Media is currently overvalued in the market.