Is Under Armour, Inc. overvalued or undervalued?

As of 24 October 2025, the valuation grade for Under Armour, Inc. has moved from fair to expensive, indicating a shift towards overvaluation. The company appears overvalued based on its P/E ratio of 21, Price to Book Value of 1.47, and EV to EBITDA of 9.37, which are higher than many of its peers. For instance, Ralph Lauren Corp. has a significantly higher P/E of 48.61, while Kontoor Brands, Inc. shows a more attractive P/E of 17.91, suggesting that Under Armour is not competitively priced within its industry.
The company's recent stock performance has been notably poor, with a year-to-date return of -41.91% compared to the S&P 500's positive return of 15.47%, and a staggering -67.19% return over the last five years against the S&P 500's 95.99%. This stark contrast reinforces the notion that Under Armour is currently overvalued in light of its declining stock performance relative to the broader market.