Is Viant Technology, Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Viant Technology, Inc. has moved from very attractive to fair, indicating a shift in its perceived value. Based on the current metrics, the company appears to be overvalued. The P/E ratio stands at 65, significantly higher than the peer average of 45.18, while the EV to EBITDA ratio is 33.14, also above the industry benchmark. Additionally, the PEG ratio is notably low at 0.13, suggesting that the stock may not be justified at its current price given its growth prospects.
In comparison to its peers, OptimizeRx Corp. has a P/E of 142.73, while AdTheorent Holding Co., Inc. shows a much higher P/E of 243.83, both indicating that Viant's valuation is relatively more reasonable despite being high. The stock's recent performance has not been provided, but the lack of return data against the S&P 500 makes it difficult to assess its market standing. Overall, the combination of high valuation ratios and the recent grade change suggests that Viant Technology, Inc. is currently overvalued.