ITC Ltd Gains 1.62%: Mixed Signals Amid High Volume and Option Activity

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ITC Ltd closed the week ending 7 August 2026 with a modest gain of 1.62%, slightly outperforming the Sensex’s 1.13% rise. The stock experienced a volatile week marked by a strong intraday rally on 3 August, heavy options market activity signalling both bullish and bearish positioning, and a notable upgrade in its valuation grade. Despite these mixed signals, the company’s recent upgrade to a Hold rating by MarketsMojo reflects a cautious optimism amid ongoing financial and technical challenges.

Key Events This Week

3 Aug: Intraday high of Rs.292.45 with 3.63% surge and exceptional volume

3 Aug: Surge in both call and put option activity ahead of August expiry

4 Aug: Valuation grade upgraded to Very Attractive amid mixed returns

5 Aug: Mojo Grade upgraded from Sell to Hold by MarketsMOJO

7 Aug: Week closes at Rs.285.50, up 1.62% for the week

Week Open
Rs.280.95
Week Close
Rs.285.50
+1.62%
Week High
Rs.292.45
vs Sensex
+0.49%

3 August: Intraday Surge and Exceptional Trading Volume

ITC Ltd began the week with a robust intraday performance, surging 3.63% to touch a high of Rs.292.45. This marked a rebound after two days of prior declines and was accompanied by one of the highest trading volumes of the week, with over 1.81 crore shares changing hands and a turnover exceeding ₹523 crore. Despite the strong intraday rally, the weighted average price indicated cautious buying, with significant volume executed near the lower end of the day’s price range.

The stock’s 3.63% gain notably outpaced the Sensex’s 0.82% rise on the same day, highlighting relative strength. However, ITC underperformed its Cigarettes/Tobacco sector peers, which gained 3.58%, suggesting selective investor sentiment. Technically, the stock remained below all major moving averages, signalling ongoing medium- to long-term bearishness despite the short-term bounce.

Options Market Activity: Bullish Calls and Bearish Puts Signal Mixed Sentiment

The derivatives market revealed a complex picture with heavy activity in both call and put options ahead of the 25 August expiry. Call options saw significant volumes at strike prices of ₹290, ₹295, and ₹300, with open interest concentrations suggesting cautious optimism for a potential rebound above these levels. The combined turnover for call options exceeded ₹4500 lakhs, underscoring strong interest in upside potential despite the stock’s recent weakness.

Conversely, put options also experienced a surge, particularly at strikes near ₹285 and ₹275, signalling increased hedging and bearish positioning. The highest put open interest at ₹275 and ₹285 strikes indicated market expectations of possible downside or protective strategies among investors. This dual surge in options activity reflects a market at a crossroads, balancing between hopes for recovery and caution over further declines.

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4 August: Valuation Upgrade Amidst Mixed Market Returns

On 4 August, ITC’s stock closed at Rs.286.30, up 1.90% from the previous day, supported by an upgrade in its valuation grade from fair to very attractive. The company’s price-to-earnings ratio stood at 18.17, with a price-to-book value of 4.95 and an enterprise value to EBITDA of 13.14, signalling improved price attractiveness relative to peers. Robust profitability metrics, including a return on capital employed of 50.07% and return on equity of 28.83%, further enhanced the investment appeal.

Despite these positives, ITC’s year-to-date performance remained weak, with a 28.96% decline contrasting with the Sensex’s 7.72% fall. The stock’s 52-week low of Rs.275.00 remained a key support level, while the 52-week high of Rs.426.50 was distant, reflecting ongoing price correction and consolidation.

5 August: MarketsMOJO Upgrades ITC to Hold

Reflecting a nuanced view of ITC’s fundamentals and valuation, MarketsMOJO upgraded the company’s Mojo Grade from Sell to Hold on 5 August. This upgrade followed a reassessment of financial trends, valuation metrics, and quality indicators. Although the latest quarterly results showed a 22.2% decline in profit after tax and margin pressures, the company’s attractive valuation, strong dividend yield of 5.09%, and net-debt-free status supported a more balanced outlook.

Institutional ownership remained high at 83.4%, indicating confidence from well-resourced investors. Technical indicators, however, continued to show weakness, with the stock trading near its 52-week low and underperforming the Sensex over short- and medium-term periods.

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6-7 August: Consolidation and Modest Gains

In the final two trading sessions, ITC’s stock price stabilised around Rs.285.00, closing the week at Rs.285.50 on 7 August, up 0.18% on the day. Volume moderated compared to the surge seen earlier in the week, reflecting a consolidation phase. The Sensex showed mixed movements, closing slightly lower on 7 August, while ITC managed a small gain, maintaining its weekly outperformance margin.

Technical indicators remained mixed, with short-term moving averages providing some support but longer-term averages still signalling caution. The stock’s proximity to its 52-week low continued to be a focal point for investors balancing risk and income potential.

Date Stock Price Day Change Sensex Day Change
2026-08-03 Rs.286.30 +1.90% 36,985.17 +0.82%
2026-08-04 Rs.286.00 -0.10% 36,933.47 -0.14%
2026-08-05 Rs.285.00 -0.35% 37,074.66 +0.38%
2026-08-06 Rs.285.00 +0.00% 37,177.57 +0.28%
2026-08-07 Rs.285.50 +0.18% 37,099.57 -0.21%

Key Takeaways

Positive Signals: ITC’s 1.62% weekly gain outpaced the Sensex’s 1.13%, supported by a strong intraday rally and a valuation upgrade to very attractive. The company’s high dividend yield of around 5.08% and robust profitability metrics (ROCE above 50%, ROE near 29%) remain key strengths. The upgrade to a Hold rating by MarketsMOJO reflects improved fundamentals and valuation appeal despite recent earnings softness.

Cautionary Signals: Heavy put option activity and the stock’s trading below major moving averages indicate persistent bearish sentiment and technical weakness. Delivery volumes have declined, suggesting reduced conviction among long-term holders. The stock remains near its 52-week low, and recent quarterly results showed a 22.2% PAT decline and margin pressures, highlighting operational challenges.

The mixed options market positioning, with significant volumes in both calls and puts, underscores uncertainty about the near-term direction. Investors should monitor price action around key strike prices (₹285-₹300) and upcoming expiry dynamics for clearer signals.

Conclusion

ITC Ltd’s week was characterised by a blend of optimism and caution. The stock’s modest 1.62% gain and valuation upgrade offer a foundation for potential recovery, supported by strong dividend income and long-term profitability. However, technical indicators and options market activity reveal ongoing uncertainty and bearish pressures. The recent upgrade to a Hold rating by MarketsMOJO reflects this balanced view, acknowledging both the company’s enduring strengths and near-term challenges.

As the August expiry approaches, investors and traders should closely watch developments in both the cash and derivatives markets. The interplay of valuation attractiveness, earnings performance, and market sentiment will be critical in shaping ITC’s trajectory in the weeks ahead.

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