ITC Ltd: Navigating Challenges Amidst Nifty 50 Membership and Institutional Shifts

Feb 24 2026 09:20 AM IST
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ITC Ltd., a prominent constituent of the Nifty 50 index and a heavyweight in the FMCG sector, has recently undergone a significant rating downgrade from Hold to Sell by MarketsMojo, reflecting growing concerns over its near-term performance and market positioning. Despite its large-cap status and entrenched presence in the cigarettes and tobacco industry, the stock has struggled to keep pace with broader market gains, raising questions about its institutional holding patterns and benchmark influence.

Index Membership and Market Capitalisation Significance

As a key member of the Nifty 50, ITC Ltd. holds considerable sway in the benchmark’s composition, with a market capitalisation of approximately ₹4,06,010 crores. This large-cap status ensures that the stock is closely tracked by institutional investors and index funds, making its performance a bellwether for the FMCG sector and tobacco sub-segment. However, the company’s current Market Cap Grade of 1 indicates a relatively modest valuation compared to its peers, which may be contributing to its subdued investor sentiment.

The stock’s price-to-earnings (P/E) ratio stands at 16.88, slightly below the industry average of 17.36, signalling a valuation discount that could either represent a buying opportunity or reflect underlying operational challenges. ITC’s share price opened at ₹324 on the latest trading day and has remained flat at this level, trading higher than its 20-day moving average but below the 5-day, 50-day, 100-day, and 200-day moving averages. This technical positioning suggests a cautious market outlook, with short-term momentum lacking conviction.

Institutional Holding Trends and Rating Downgrade

MarketsMOJO’s downgrade of ITC Ltd. from Hold to Sell on 9 February 2026, accompanied by a Mojo Score of 48.0, underscores a deteriorating outlook. This shift reflects a reassessment of the company’s fundamentals, including earnings growth prospects and sectoral headwinds. The downgrade is particularly notable given ITC’s historical reputation as a stable dividend payer and a defensive stock within the FMCG space.

Institutional investors have been adjusting their holdings in response to these developments. While exact figures on recent institutional buying or selling are not disclosed here, the stock’s consecutive two-day decline, amounting to a -0.92% return, indicates some profit-taking or repositioning. This trend aligns with the broader cigarettes and tobacco sector, where out of 106 stocks that have declared results recently, only 28 reported positive outcomes, 52 remained flat, and 26 posted negative results, highlighting sector-wide challenges.

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Performance Metrics in Context of Benchmark and Sector

ITC Ltd.’s recent performance paints a challenging picture when juxtaposed with the Sensex benchmark. Over the past year, ITC has declined by 19.36%, starkly contrasting with the Sensex’s 11.24% gain. This underperformance extends across multiple time frames: a 3-month return of -19.71% versus Sensex’s -2.45%, and a year-to-date decline of 19.59% compared to the benchmark’s -2.81%. Even over a three-year horizon, ITC’s returns have contracted by 10.99%, while the Sensex surged 39.28%.

Longer-term data reveals that ITC’s five-year return of 64.07% slightly outpaces the Sensex’s 63.09%, but the ten-year performance of 78.93% lags significantly behind the Sensex’s 258.71%. These figures highlight the stock’s cyclical struggles and the growing divergence from broader market trends, particularly in an environment where FMCG and tobacco sectors face regulatory pressures and shifting consumer preferences.

Technical and Sentiment Analysis

From a technical standpoint, ITC’s share price behaviour suggests a consolidation phase with limited upside momentum. The stock’s position above the 20-day moving average but below longer-term averages indicates a lack of sustained buying interest. The day’s performance, down 0.40%, was in line with the FMCG sector’s movement but underperformed the Sensex’s 0.57% decline, signalling relative weakness.

Investor sentiment appears cautious, with the stock’s recent two-day losing streak and marginal price fluctuations reflecting uncertainty. The downgrade to a Sell rating by MarketsMOJO further dampens enthusiasm, potentially prompting institutional investors to reassess their exposure amid competing opportunities within the FMCG space.

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Implications for Investors and Market Outlook

For investors, ITC Ltd.’s current trajectory warrants a cautious approach. The downgrade to a Sell rating, combined with its underwhelming relative performance and technical indicators, suggests limited near-term upside. Institutional investors, who often drive liquidity and price direction in large-cap stocks, may continue to reduce holdings or seek alternatives within the FMCG sector that demonstrate stronger momentum and growth potential.

Moreover, ITC’s role as a Nifty 50 constituent means that its performance impacts index funds and ETFs tracking the benchmark. A sustained decline could lead to index rebalancing considerations, potentially affecting passive fund flows. Conversely, any strategic initiatives by ITC to diversify revenue streams or improve operational efficiencies could restore investor confidence and stabilise its market standing.

Given the sector’s mixed earnings results—with only 26 out of 106 tobacco-related stocks reporting negative outcomes—ITC’s challenges appear more company-specific than sector-wide. This distinction emphasises the importance of granular analysis when evaluating FMCG stocks within the broader market context.

Conclusion

ITC Ltd.’s recent downgrade and performance metrics highlight the complexities facing one of India’s most established FMCG players. While its Nifty 50 membership and large-cap stature confer significant market influence, the stock’s valuation pressures, technical signals, and institutional holding shifts suggest a period of adjustment. Investors should weigh these factors carefully against sectoral trends and benchmark performance when considering ITC’s place in their portfolios.

As the FMCG landscape evolves, ITC’s ability to adapt and innovate will be critical to reversing its current underperformance and regaining favour among institutional and retail investors alike.

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