ITC Ltd: Navigating Challenges as a Nifty 50 Mainstay Amid Institutional Shifts

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ITC Ltd., a prominent constituent of the Nifty 50 index and a heavyweight in the FMCG sector, has recently undergone a downgrade from a Hold to a Sell rating, reflecting growing concerns over its near-term prospects. Despite a modest uptick in share price, the company’s performance continues to lag behind key benchmarks, raising questions about its ability to sustain investor confidence amid evolving market dynamics and institutional holding patterns.



Significance of Nifty 50 Membership


As a key member of the Nifty 50, ITC Ltd. holds a pivotal role in India’s benchmark equity index, which represents the largest and most liquid stocks listed on the National Stock Exchange. Inclusion in this index not only enhances the company’s visibility among domestic and international investors but also ensures substantial passive fund inflows from index-tracking mutual funds and exchange-traded funds (ETFs). This status typically provides a degree of price support and liquidity, making ITC a critical stock for portfolio managers and institutional investors alike.


However, the recent downgrade and subdued price action suggest that ITC’s index membership alone may not be sufficient to shield it from broader sectoral and company-specific headwinds. The stock closed the latest session just 2.38% above its 52-week low of ₹391.5, signalling persistent weakness despite its large-cap stature and index prominence.



Institutional Holding Changes and Market Impact


Institutional investors have been closely monitoring ITC’s fundamentals amid a challenging operating environment for the FMCG and tobacco sectors. The company’s Mojo Score, a comprehensive metric assessing financial health and market sentiment, has declined to 46.0, resulting in a downgrade from Hold to Sell on 29 December 2025. This shift reflects deteriorating confidence among analysts and fund managers, who are increasingly cautious about ITC’s growth trajectory and valuation.


ITC’s market capitalisation stands at a robust ₹5,03,726.83 crore, categorising it firmly as a large-cap stock. Yet, its price-to-earnings (P/E) ratio of 21.12 is marginally below the FMCG industry average of 21.69, indicating that the stock is trading at a slight discount relative to peers. This valuation gap may be a factor in the recent institutional repositioning, as investors seek better risk-adjusted returns elsewhere.


Moreover, ITC’s share price is currently trading below all major moving averages — 5-day, 20-day, 50-day, 100-day, and 200-day — underscoring a sustained downtrend. This technical weakness, combined with fundamental concerns, has likely contributed to a reduction in institutional holdings, as reflected in the downgrade and market sentiment.




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Comparative Performance and Sectoral Context


ITC’s recent performance contrasts sharply with the broader market and its sector peers. Over the past year, ITC’s share price has declined by 12.12%, while the Sensex has advanced by 8.63%. This underperformance extends across multiple time horizons: a 1-week loss of 1.13% versus the Sensex’s 0.61% decline, and a 3-month drop of 0.89% compared to the Sensex’s 4.82% gain.


Despite a slight positive movement of 0.36% on the latest trading day, ITC’s gains remain in line with the FMCG sector’s overall performance, which has been relatively muted. The tobacco and cigarettes sector, to which ITC belongs, has seen mixed results with 103 stocks having declared results recently: 27 posted positive outcomes, 48 remained flat, and 28 reported negative results. This uneven sectoral backdrop adds to the challenges facing ITC’s recovery.


Longer-term trends also reveal a nuanced picture. While ITC has delivered a five-year return of 103.37%, outperforming the Sensex’s 77.76% over the same period, its 10-year return of 94.62% lags significantly behind the Sensex’s 225.01%. This divergence highlights the stock’s recent struggles to keep pace with broader market growth, despite its historical strength.



Financial Metrics and Quality Assessment


ITC’s financial metrics present a mixed bag. The company’s P/E ratio of 21.12 is slightly below the FMCG industry average, suggesting a modest valuation discount. However, its Mojo Grade has deteriorated from Hold to Sell, reflecting concerns over earnings quality, growth prospects, and market sentiment. The Market Cap Grade remains at 1, indicating that while ITC is a large-cap stock, its market capitalisation is not translating into a higher quality score.


The stock’s technical indicators reinforce the cautious stance. Trading below all major moving averages signals a bearish trend, which may deter momentum investors and contribute to further selling pressure. The recent trend reversal after four consecutive days of decline offers a glimmer of hope, but the overall outlook remains subdued.




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Implications for Investors and Market Outlook


For investors, ITC’s downgrade and relative underperformance warrant a cautious approach. While the company’s large-cap status and Nifty 50 membership provide some structural support, the deteriorating fundamentals and technical weakness suggest limited upside in the near term. Institutional investors may continue to reassess their allocations, favouring stocks with stronger growth prospects and more resilient financial profiles.


Moreover, the FMCG sector’s mixed earnings results and the tobacco segment’s regulatory challenges add layers of uncertainty. Investors should closely monitor ITC’s quarterly performance updates and any strategic initiatives aimed at revitalising growth and improving margins.


In the broader context, ITC’s experience underscores the importance of comprehensive stock evaluation beyond index inclusion. Market participants are increasingly discerning, weighing fundamental quality, valuation, and technical trends alongside benchmark status when making investment decisions.



Conclusion


ITC Ltd.’s recent downgrade to a Sell rating, coupled with its lagging performance relative to the Sensex and FMCG sector, highlights the challenges faced by even the most established large-cap stocks. Its position within the Nifty 50 index ensures continued investor interest and liquidity, but this alone may not be enough to reverse the current downtrend. Institutional investors are likely to remain cautious, favouring stocks with stronger fundamentals and clearer growth trajectories. As the company navigates a complex operating environment, market participants will be watching closely for signs of recovery or further deterioration.






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