ITC Ltd. Sees Increased Trading Activity Amid Ongoing Downward Trend in FMCG Sector

ITC Ltd., a prominent player in the FMCG sector, has emerged as one of the most active equities today, with a total traded volume of 14,203,121 shares and a total traded value of approximately Rs 58.22 crore. The stock opened at Rs 413.00 and reached a day high of Rs 413.70, while the day low was recorded at Rs 408.40. Currently, ITC's last traded price stands at Rs 408.50, which is 4.6% away from its 52-week low of Rs 390.15.
Despite today's activity, ITC has been on a downward trend, experiencing a consecutive fall over the last four days, resulting in a total decline of 1.9% during this period. The stock is currently trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a challenging performance relative to its historical averages.

Investor participation appears to be waning, with delivery volume on August 14 dropping by 9.18% compared to the 5-day average. However, ITC remains liquid enough for trades, with a liquidity threshold based on 2% of the 5-day average traded value amounting to Rs 9.19 crore. Overall, ITC's performance today reflects a complex interplay of market dynamics within the FMCG industry.