Just Dial Ltd. Stock Falls to 52-Week Low of Rs.586 Amid Continued Downtrend

Stock Price Movement and Market Context

On the day in question, Just Dial’s share price touched an intraday low of Rs.586, closing with a day’s decline of 2.10%. This drop occurred despite the stock outperforming its sector by 0.82%, as the broader IT - Software sector experienced a sharper fall of 2.92%. The stock has been on a downward trajectory for 11 consecutive trading sessions, resulting in a cumulative loss of 15.98% over this period.

Notably, Just Dial’s current price is substantially below its 52-week high of Rs.1,049.85, representing a decline of approximately 44%. The stock is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained bearish momentum. This contrasts with the broader market benchmark, the Sensex, which, despite a negative opening and a fall of 494.92 points (-0.88%) to 82,557.62, remains only 4.36% below its own 52-week high of 86,159.02.

Financial Performance and Valuation Metrics

Just Dial’s financial results have contributed to the subdued market sentiment. Over the last five years, the company’s net sales have grown at a modest annual rate of 10.24%, while operating profit has increased at 15.68% annually. These growth rates are considered moderate within the fast-evolving E-Retail sector.

The company reported flat results in the quarter ending December 2025, with non-operating income constituting 50.77% of profit before tax (PBT), indicating a significant reliance on income sources outside core business operations. Earnings per share (EPS) for the quarter stood at Rs.13.87, marking the lowest quarterly EPS recorded in recent periods.

Over the past year, Just Dial’s stock has generated a negative return of 29.45%, underperforming the Sensex, which posted a positive return of 10.86% over the same timeframe. The stock has also lagged behind the BSE500 index across multiple time horizons, including the last three years, one year, and three months.

Sector and Market Positioning

Just Dial operates within the E-Retail and E-Commerce sector, which has faced considerable volatility amid shifting consumer behaviour and competitive pressures. The company’s Mojo Score currently stands at 40.0, with a Mojo Grade of Sell, downgraded from Hold as of 2 Jan 2025. This reflects a cautious stance on the stock’s near- to medium-term prospects based on fundamental and technical factors.

The company’s market capitalisation grade is rated at 3, indicating a mid-tier valuation relative to peers. Despite the recent price weakness, Just Dial maintains a low average debt-to-equity ratio of zero, underscoring a conservative capital structure. Its return on equity (ROE) is measured at 9%, which, combined with a price-to-book value of 1.3, suggests a valuation that is attractive relative to historical averages and peer group benchmarks.

Profitability and Growth Considerations

While the company’s profits have increased by 5.4% over the past year, this growth has not translated into positive stock performance. The price-to-earnings-to-growth (PEG) ratio stands at 2.6, indicating that the stock’s valuation may not fully reflect its earnings growth potential. The majority shareholding remains with promoters, providing stability in ownership but also concentrating control.

Despite the stock’s recent underperformance, Just Dial’s fundamentals reveal a mixed picture. The company’s moderate sales and operating profit growth rates, combined with flat quarterly results and a significant portion of income derived from non-operating sources, have contributed to investor caution. The stock’s sustained trading below all major moving averages further highlights the prevailing downward momentum.

Comparative Performance and Market Trends

In comparison to the broader market, Just Dial’s stock has lagged significantly. The Sensex, despite recent declines, remains in positive territory over the past year, while Just Dial’s stock has declined by nearly 30%. The IT - Software sector, which includes Just Dial, has experienced a sharper decline of 2.92% on the day, reflecting sector-wide pressures.

The stock’s current trading below all major moving averages is a technical indicator of sustained weakness. The 50-day moving average of the Sensex remains above its 200-day moving average, suggesting that while the broader market retains some underlying strength, Just Dial’s share price has not participated in this trend.

Summary of Key Metrics

To summarise, Just Dial Ltd. has recorded the following key data points as of 24 Feb 2026:

• New 52-week low price: Rs.586
• Day’s low: Rs.586 (-2.15%)
• Consecutive decline: 11 trading days
• 11-day cumulative return: -15.98%
• 1-year stock return: -29.45%
• Sensex 1-year return: +10.86%
• Mojo Score: 40.0 (Sell, downgraded from Hold on 2 Jan 2025)
• Debt-to-Equity ratio: 0 (average)
• Return on Equity (ROE): 9%
• Price to Book Value: 1.3
• PEG Ratio: 2.6
• EPS (quarterly low): Rs.13.87

These figures illustrate the challenges faced by Just Dial in maintaining its market valuation amid a competitive and evolving sector environment.

Conclusion

Just Dial Ltd.’s stock reaching a 52-week low of Rs.586 reflects a combination of moderate financial growth, flat recent quarterly results, and sustained downward price momentum. The stock’s performance contrasts with broader market indices and sector trends, highlighting specific pressures on the company’s valuation. While the company maintains a conservative capital structure and attractive valuation metrics, the recent price action underscores the cautious market sentiment prevailing around this E-Retail and E-Commerce player.

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