Just Dial Ltd. Stock Falls to 52-Week Low of Rs.683.05

Stock Performance and Market Context

On 21 Jan 2026, Just Dial Ltd. touched an intraday low of Rs.683.05, representing a 3.26% drop on the day and a 2.53% decline compared to the previous close. This marks the lowest price level for the stock in the past year, down from its 52-week high of Rs.1,049.85. The stock has been on a downward trajectory for five consecutive trading sessions, resulting in a cumulative loss of 5.97% over this period.

In comparison, the broader Sensex index has also been under pressure, falling by 0.8% to 81,525.00 points on the same day, continuing a three-week losing streak with a total decline of 4.94%. The Sensex is trading below its 50-day moving average, although the 50-day average remains above the 200-day moving average, indicating some underlying resilience in the benchmark index.

Just Dial’s stock has underperformed its sector peers and the broader market, lagging the Sensex’s one-year return of 7.50% with a negative return of 26.78% over the same period. The stock is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained downward momentum.

Financial Performance and Valuation Metrics

Over the last five years, Just Dial Ltd. has exhibited modest growth, with net sales increasing at an annualised rate of 10.24% and operating profit growing at 15.68%. However, recent quarterly results have been relatively flat, with earnings per share (EPS) at a low of Rs.13.87. Notably, non-operating income accounted for 50.77% of the company’s profit before tax (PBT) in the latest quarter, indicating a significant contribution from sources outside core business operations.

Despite the subdued price performance, the company maintains a low average debt-to-equity ratio of zero, reflecting a conservative capital structure. Return on equity (ROE) stands at 9%, which, combined with a price-to-book value ratio of 1.5, suggests a fair valuation relative to its asset base. The stock is currently trading at a discount compared to the historical average valuations of its sector peers.

Profitability has shown a slight improvement over the past year, with profits rising by 5.4%, though this has not translated into positive stock returns. The company’s price/earnings to growth (PEG) ratio is 3.1, indicating that the stock’s price may not be fully justified by its earnings growth rate.

Long-Term and Recent Performance Trends

Just Dial Ltd.’s stock has demonstrated below-par performance over multiple time horizons. Over the last three years, one year, and three months, the stock has underperformed the BSE500 index, reflecting persistent challenges in generating returns relative to the broader market. The one-year return of -26.98% contrasts sharply with the sector and market averages, underscoring the stock’s relative weakness.

The downgrade in the company’s Mojo Grade from Hold to Sell on 2 Jan 2025, with a current Mojo Score of 34.0, reflects a reassessment of its growth prospects and valuation metrics. The Market Cap Grade stands at 3, indicating a mid-tier market capitalisation relative to peers in the E-Retail and E-Commerce sector.

Promoters remain the majority shareholders, maintaining control over the company’s strategic direction. The stock’s recent underperformance has been accompanied by a sector-wide slowdown, with the E-Retail and E-Commerce industry facing headwinds amid broader market volatility.

Summary of Key Metrics

To summarise, Just Dial Ltd. is currently trading at its lowest level in 52 weeks, with a price of Rs.683.05. The stock’s recent decline is part of a broader market and sector weakness, with the Sensex also experiencing a notable downturn. The company’s financial performance shows moderate growth in sales and profits over the medium term, but recent quarterly results have been flat, and earnings per share are at a yearly low.

Valuation metrics suggest the stock is fairly priced relative to its book value and profitability, though it trades at a discount compared to peers. The low debt-to-equity ratio indicates a conservative financial structure, while the PEG ratio points to a valuation that may not fully reflect earnings growth potential. The downgrade in Mojo Grade to Sell reflects these factors and the stock’s underperformance relative to the market and sector indices.

Investors and market participants will note the stock’s sustained weakness across multiple moving averages and the absence of recent upward momentum, as reflected in the five-day consecutive decline and the 5.97% loss over this period.

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