Novelix Pharmaceuticals Faces Intense Selling Pressure Amid Consecutive Losses

Nov 20 2025 10:10 AM IST
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Novelix Pharmaceuticals has encountered significant selling pressure today, with the stock hitting its lower circuit and registering only sell orders in the queue. This distress selling comes amid a sharp intraday decline and a continuation of losses over the past two sessions, signalling heightened market caution around the retailing sector stock.



On 20 Nov 2025, Novelix Pharmaceuticals opened sharply lower, reflecting a gap down of 4.99% from the previous close. The stock touched an intraday low of Rs 60.31, marking a day of intense selling activity with no buyers stepping in to absorb the supply. This extreme selling pressure is underscored by the absence of any buy orders, a rare occurrence that highlights the market’s current reluctance to hold the stock at prevailing levels.



Over the last two trading days, Novelix Pharmaceuticals has recorded a cumulative decline of 9.74%, signalling a sustained period of negative sentiment. This consecutive fall contrasts sharply with the broader Sensex index, which posted a modest gain of 0.17% on the same day, emphasising the stock’s underperformance relative to the market benchmark.



Despite this recent weakness, the stock’s longer-term performance metrics reveal a different narrative. Over the past one year, Novelix Pharmaceuticals has shown a return of 162.22%, significantly outpacing the Sensex’s 10.00% gain. Similarly, the three-year and five-year returns stand at 538.20% and 774.06% respectively, dwarfing the Sensex’s corresponding 38.39% and 94.46% gains. These figures indicate that while the stock is currently under pressure, it has delivered substantial value to investors over extended periods.




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From a technical standpoint, Novelix Pharmaceuticals is trading above its 20-day, 50-day, 100-day, and 200-day moving averages, which typically suggests underlying support at longer timeframes. However, the stock is currently below its 5-day moving average, reflecting short-term weakness and the immediate selling pressure observed today. This divergence between short-term and long-term moving averages may indicate a period of consolidation or correction following recent gains.



Sector-wise, Novelix Pharmaceuticals operates within the retailing industry, which has experienced mixed performance in recent months. While the stock has outperformed the Sensex by wide margins over one, three, five, and ten-year horizons, the current market environment appears to be testing investor confidence. The stock’s underperformance today by 4.76% relative to its sector peers further highlights the selective nature of selling pressure within retailing stocks.



Investors should note that the absence of buyers and the presence of only sell orders in the queue is a strong signal of distress selling. Such conditions often arise from profit-booking, stop-loss triggers, or broader market concerns impacting sentiment. The lack of demand at current price levels may lead to further downside risk if no fresh buying interest emerges to stabilise the stock.



Looking at the weekly and monthly performance, Novelix Pharmaceuticals has recorded gains of 4.47% and 31.14% respectively, which are considerably higher than the Sensex’s 1.01% and 1.15% returns over the same periods. This suggests that despite the recent sharp fall, the stock has maintained positive momentum over the medium term. However, the zero per cent year-to-date return compared to the Sensex’s 9.21% gain indicates that the stock has faced headwinds earlier in the year, which may be contributing to the current volatility.




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Market participants should carefully monitor the stock’s price action in the coming sessions. The current lower circuit and exclusive presence of sell orders may indicate a short-term capitulation phase. However, given the stock’s strong historical returns and position above key moving averages, a recovery could materialise if buying interest returns.



In summary, Novelix Pharmaceuticals is experiencing a pronounced selling wave today, with no buyers visible in the order book and a steep intraday decline of 4.99%. This follows a two-day losing streak that has eroded nearly 10% of the stock’s value. While the broader market and sector have shown resilience, the stock’s current distress selling signals warrant caution. Investors should weigh the short-term risks against the stock’s robust long-term performance and technical positioning before making decisions.






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