Oxford Industries Gains 9.08%: 4 Key Factors Driving the Week’s Rally

Feb 14 2026 05:11 PM IST
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Oxford Industries Ltd delivered a strong weekly performance from 09 to 13 February 2026, gaining 9.08% to close at Rs.7.69, significantly outperforming the Sensex which declined by 0.54% over the same period. The stock marked multiple new 52-week highs during the week, reflecting robust momentum despite a mixed broader market environment. Key events including fresh highs on 9th, 12th, and 13th February, alongside a concerning Q3 FY26 revenue collapse, shaped the stock’s trajectory and investor sentiment.

Key Events This Week

09 Feb: New 52-week high at Rs.7.40

12 Feb: Fresh 52-week high at Rs.7.54

13 Feb: New 52-week high of Rs.7.69 and Q3 FY26 revenue collapse reported

13 Feb: Week closes at Rs.7.69 (+9.08%) vs Sensex (-0.54%)

Week Open
Rs.7.05
Week Close
Rs.7.69
+9.08%
Week High
Rs.7.69
Sensex Change
-0.54%

09 February 2026: Oxford Industries Ltd Hits New 52-Week High at Rs.7.40

Oxford Industries Ltd began the week on a strong note, surging 4.96% to Rs.7.40, marking a new 52-week high. This gain was well above the Sensex’s 1.04% rise on the day, signalling robust buying interest. The stock’s rally was supported by a seven-day consecutive gain streak, delivering a 40.15% return over that period. Trading volumes stood at 789, reflecting steady market participation.

Technically, the stock was trading above all major moving averages (5-day through 200-day), reinforcing a bullish trend. Despite the broader market’s mixed signals, Oxford Industries Ltd’s outperformance highlighted its relative strength within the market. The Mojo Score remained at 40.0 with a ‘Sell’ grade, upgraded from ‘Strong Sell’ in August 2025, indicating cautious optimism among market analysts.

12 February 2026: Fresh 52-Week High at Rs.7.54 Amid Mixed Market

On 12 February, Oxford Industries Ltd extended its gains, reaching Rs.7.54, another 52-week high, up 1.89% on the day. This outpaced the Sensex, which declined by 0.56%, underscoring the stock’s resilience amid a weakening broader market. The stock outperformed its sector by 2.57%, maintaining technical strength above all key moving averages.

Trading activity remained consistent, with only two non-trading days in the last 20 sessions, suggesting steady liquidity. The Mojo Grade remained ‘Sell’ with a stable Mojo Score of 40.0, reflecting a cautious but improving outlook. The broader market’s decline contrasted with Oxford Industries Ltd’s upward momentum, highlighting its distinct trajectory.

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13 February 2026: New 52-Week High of Rs.7.69 and Revenue Collapse Reported

Oxford Industries Ltd continued its upward momentum on 13 February, hitting a fresh 52-week high of Rs.7.69, a 1.99% gain on the day. This performance was notable as the Sensex declined 1.40%, with the stock outperforming its sector by 2.19%. The stock recorded a cumulative 3.92% gain over the last two trading sessions, maintaining its position above all major moving averages.

However, the day also brought a significant negative development: the company reported a sharp revenue collapse in its Q3 FY26 results, signalling an existential crisis for the micro-cap textile firm. This stark contrast between price momentum and fundamental weakness introduces a complex dynamic for investors assessing the stock’s outlook.

The Mojo Score remained unchanged at 40.0 with a ‘Sell’ grade, reflecting the cautious stance despite the recent price rally. The broader market environment was subdued, with the Sensex trading below its 50-day moving average, though still above the 200-day average, indicating mixed market conditions.

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Daily Price Performance: Oxford Industries Ltd vs Sensex

Date Stock Price Day Change Sensex Day Change
2026-02-09 Rs.7.40 +4.96% 37,113.23 +1.04%
2026-02-10 Rs.7.40 +0.00% 37,207.34 +0.25%
2026-02-11 Rs.7.40 +0.00% 37,256.72 +0.13%
2026-02-12 Rs.7.54 +1.89% 37,049.40 -0.56%
2026-02-13 Rs.7.69 +1.99% 36,532.48 -1.40%

Key Takeaways from the Week

Positive Signals: Oxford Industries Ltd demonstrated strong price momentum, hitting three new 52-week highs within the week and delivering a 9.08% weekly gain. The stock consistently traded above all major moving averages, signalling robust technical strength. The upgrade in Mojo Grade from ‘Strong Sell’ to ‘Sell’ earlier reflects some improvement in market perception. Outperformance versus the Sensex and sector on multiple days highlights relative strength amid a mixed market backdrop.

Cautionary Signals: Despite the price rally, the company reported a severe revenue collapse in Q3 FY26, raising concerns about its fundamental health and long-term viability. The Mojo Score remains low at 40.0 with a ‘Sell’ rating, indicating persistent risks. The broader market’s decline in the latter part of the week and the stock’s erratic trading days suggest potential volatility ahead. Investors should weigh the technical momentum against the fundamental challenges facing the micro-cap textile firm.

Conclusion

Oxford Industries Ltd’s week was marked by a compelling price rally, with the stock gaining 9.08% and setting multiple new 52-week highs despite a declining Sensex. The technical indicators remain strongly bullish, supported by consistent trading above key moving averages and relative outperformance. However, the sharp revenue decline reported in Q3 FY26 introduces significant caution, signalling potential existential challenges for the company. The juxtaposition of strong price momentum and fundamental weakness creates a complex investment narrative. Market participants should carefully consider both aspects when analysing Oxford Industries Ltd’s prospects in the near term.

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