Key Events This Week
29 Dec 2025: All-time high reached near Rs.247.85
30 Dec 2025: New 52-week high intraday peak at Rs.247.60
31 Dec 2025: Sharp decline of 2.65% amid mixed market
2 Jan 2026: Week closes at Rs.235.00, down 4.04%
29 December 2025: All-Time High Marks a Milestone
Prime Focus Ltd’s stock reached a significant milestone on 29 Dec 2025, touching an all-time high close just 0.28% below its 52-week peak of Rs.247.85. Despite a slight daily dip of 0.49% to Rs.237.05, the stock outperformed its sector by 1.67%, signalling resilience amid a broader market decline. This day capped a seven-day rally that had delivered a 20.3% return, underscoring strong momentum. The stock’s technical positioning remained robust, trading above all key moving averages, which typically indicates sustained investor confidence.
30 December 2025: New 52-Week High Amid Sector Strength
The following day, Prime Focus Ltd hit a fresh 52-week high intraday peak of Rs.247.60, closing at Rs.241.95, up 2.07%. This gain aligned with the Media & Entertainment sector’s steady performance and reflected continued buying interest. The stock’s one-year price appreciation stood at 72.82%, vastly outperforming the Sensex’s 8.21% gain over the same period. The company’s Mojo Score remained steady at 50.0 with a ‘Hold’ rating, upgraded from ‘Sell’ earlier in December, reflecting improved market and financial metrics.
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31 December 2025: Profit Booking Leads to Decline
On the last trading day of 2025, the stock retreated sharply by 2.65% to Rs.235.55, on lower volume of 174,099 shares. This decline contrasted with the Sensex’s 0.83% gain, indicating some profit booking after the recent rally. The stock’s dip came amid mixed market signals, with investors possibly taking profits following the strong gains earlier in the week. Despite this, the stock remained above key moving averages, suggesting the uptrend was intact but facing short-term pressure.
1 January 2026: Continued Weakness on Low Volume
Trading on 1 Jan 2026 saw the stock fall further by 2.59% to Rs.229.45, on subdued volume of 75,283 shares. The Sensex edged up 0.14%, highlighting the stock’s underperformance. This day’s decline reflected cautious sentiment as the new year began, with limited trading activity and investors possibly awaiting fresh catalysts. The stock’s technical indicators remained supportive but showed signs of consolidation after the recent rally.
2 January 2026: Recovery Attempt on Higher Volume
Prime Focus Ltd rebounded on 2 Jan 2026, gaining 2.42% to close at Rs.235.00, supported by increased volume of 210,419 shares. The Sensex also advanced 0.81%, reflecting broader market strength. This recovery suggests renewed buying interest and a possible stabilisation after the prior two days of declines. The stock’s ability to regain ground while the Sensex advanced indicates selective investor confidence in the company’s prospects despite the weekly loss.
| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2025-12-29 | Rs.237.05 | -3.21% | 37,140.23 | -0.41% |
| 2025-12-30 | Rs.241.95 | +2.07% | 37,135.83 | -0.01% |
| 2025-12-31 | Rs.235.55 | -2.65% | 37,443.41 | +0.83% |
| 2026-01-01 | Rs.229.45 | -2.59% | 37,497.10 | +0.14% |
| 2026-01-02 | Rs.235.00 | +2.42% | 37,799.57 | +0.81% |
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Key Takeaways from the Week
Positive Signals: Prime Focus Ltd demonstrated strong technical momentum early in the week, reaching an all-time high close near Rs.247.85 and a new 52-week intraday high of Rs.247.60. The stock’s one-year price gain of 72.82% significantly outpaced the Sensex’s 8.21%, reflecting robust long-term growth. The Mojo Grade upgrade to ‘Hold’ in December supports a more favourable outlook compared to prior months.
Cautionary Signals: Despite early strength, the stock underperformed the Sensex over the week, closing down 4.04% versus the Sensex’s 1.35% gain. Profit booking and lower volumes on 31 Dec and 1 Jan indicated short-term selling pressure. The stock’s volatility and volume fluctuations suggest investors remain cautious amid broader market uncertainties.
Conclusion: A Week of Milestones Tempered by Profit Taking
Prime Focus Ltd’s week was defined by significant milestones, including an all-time high close and a new 52-week intraday peak, underscoring the company’s strong market position and technical strength. However, the latter half of the week saw profit taking and volatility, resulting in a weekly decline of 4.04%. While the stock’s long-term fundamentals and technical indicators remain positive, the recent pullback highlights the need for investors to monitor volume and price action closely. The Sensex’s steady gains contrast with the stock’s weakness, emphasising the importance of sector and stock-specific factors in driving performance.
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