Purple Finance Ltd Hits New 52-Week High of Rs.69.94 on 13 Feb 2026

Strong Rally and Price Momentum

The stock of Purple Finance Ltd has demonstrated remarkable strength, gaining 31.03% over the past six consecutive trading days. Today, it opened with a significant gap up of 4.77%, signalling robust buying interest early in the session. The intraday price action saw the stock touch a high of Rs.69.94, marking its highest level in the past year, while the low for the day was Rs.63.51, reflecting a 4.65% intraday range.

This performance notably outpaced the NBFC sector, with Purple Finance outperforming its peers by 3.94% on the day. The stock’s ability to trade above all key moving averages – including the 5-day, 20-day, 50-day, 100-day, and 200-day averages – further underscores the strength of its upward trend and technical resilience.

Comparative Market Context

While Purple Finance Ltd surged to new heights, the broader market experienced a contrasting session. The Sensex opened sharply lower by 772.19 points and was trading at 82,843.90, down 0.99% at the time of reporting. Despite this, the Sensex remains within 4% of its own 52-week high of 86,159.02, with the 50-day moving average still positioned above the 200-day moving average, indicating a cautiously positive medium-term market trend.

Over the past year, Purple Finance Ltd has delivered a total return of 25.92%, significantly outperforming the Sensex’s 8.78% gain over the same period. This outperformance highlights the stock’s relative strength within the NBFC sector and the broader market.

Financial Metrics and Market Ratings

According to the latest MarketsMOJO assessment, Purple Finance Ltd holds a Mojo Score of 46.0, with a current Mojo Grade of Sell. This represents an upgrade from its previous Strong Sell rating as of 15 Dec 2025, indicating some improvement in underlying fundamentals or market perception. The company’s Market Cap Grade stands at 4, reflecting its mid-tier capitalisation within the NBFC sector.

The stock’s day change of 2.84% today adds to its recent positive momentum, reinforcing the upward trajectory that has been sustained over multiple sessions. The 52-week low for Purple Finance Ltd was Rs.33, illustrating a substantial recovery and price appreciation over the past year.

Technical Strength and Moving Averages

Trading above all major moving averages is a key technical indicator of strength. Purple Finance Ltd’s position above the 5-day, 20-day, 50-day, 100-day, and 200-day moving averages suggests broad-based support across short, medium, and long-term timeframes. This alignment of moving averages often signals a well-established uptrend and can attract further institutional interest.

The stock’s ability to maintain gains despite a weakening broader market environment highlights its relative strength and sector-specific drivers that have supported this rally.

Sector and Industry Positioning

Purple Finance Ltd operates within the NBFC sector, a segment that has seen varied performance amid evolving regulatory and economic conditions. The company’s recent price appreciation and technical breakout to a 52-week high suggest it has been able to capitalise on favourable sector dynamics or company-specific developments that have resonated with market participants.

While the broader NBFC sector has faced headwinds at times, Purple Finance Ltd’s stock performance indicates a differentiated trajectory relative to peers, supported by consistent gains and a positive trend in price action.

Summary of Key Price Data

To summarise, Purple Finance Ltd’s key price data as of today’s session includes:

• New 52-week high: Rs.69.94
• Intraday high: Rs.69.94 (+5%)
• Intraday low: Rs.63.51 (-4.65%)
• Opening gain: 4.77%
• Day change: +2.84%
• Consecutive gains over last 6 days: 31.03% total return

This data highlights the stock’s strong upward momentum and the significant milestone of reaching a new annual peak price.

Conclusion

Purple Finance Ltd’s achievement of a new 52-week high at Rs.69.94 marks a notable milestone in its price journey, reflecting sustained buying interest and technical strength. The stock’s outperformance relative to the NBFC sector and the broader market, combined with its position above all major moving averages, underscores a robust rally that has unfolded over recent weeks. Despite a broadly negative market environment, Purple Finance Ltd has demonstrated resilience and momentum, culminating in this significant price achievement.

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