Rivian Automotive Hits Day Low of $15.24 Amid Price Pressure

Mar 13 2026 04:49 PM IST
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Rivian Automotive, Inc. faced a notable stock decline, contrasting with the broader market's performance. The company reported a significant drop in net sales and negative returns on capital and equity. Additionally, rising raw material costs and reduced stakeholder holdings indicate growing challenges for the automaker.
Rivian Automotive Hits Day Low of $15.24 Amid Price Pressure
Rivian Automotive, Inc. experienced a significant decline today, with the stock dropping by 8.11% and reaching an intraday low of USD 15.24. This performance stands in contrast to the S&P 500, which saw a decrease of only 1.52% during the same period. Over the past week, Rivian has shown a slight increase of 0.72%, but its year-to-date performance remains negative at -22.37%.
Financial metrics indicate challenges for Rivian, including a notable decline in net sales, which fell by 25.84% to USD 1,286 million. The company's return on capital employed (ROCE) is currently at a low of -65.55%, and the return on equity stands at -79.41%. Additionally, raw material costs have surged by 52.29% year-over-year, further impacting profitability. Promoter confidence appears to be waning, as stakeholders have reduced their holdings by 1.15% in the last quarter, now owning 12.97% of the company. Rivian's market capitalization is approximately USD 18,950 million, placing it within the mid-cap category of the automobile industry.
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