Intraday Price Movement and Volatility
On 15 Dec 2025, Rossell India opened with a gap down of 4.89%, setting a negative tone for the day. The stock experienced heightened volatility, with an intraday price range reflecting a 5.65% weighted average volatility. During the session, the share price touched an intraday low of Rs.50.5, representing an 8.18% decline from the previous close. This level marks the lowest price point for the stock in the past year, underscoring the challenges faced by the company in recent months.
The stock has recorded losses over the last two consecutive trading days, with a cumulative return of -6.14% during this period. This underperformance extends to the broader FMCG sector, where Rossell India lagged by 4.79% relative to sector peers on the day.
Technical Indicators and Moving Averages
Rossell India is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This technical positioning indicates sustained downward momentum and a lack of short- to long-term price support. The stock’s inability to hold above these averages contrasts with the broader market trend, where the Sensex is trading above its 50-day moving average, signalling relative strength in the benchmark index.
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Comparative Market Context
While Rossell India’s stock price has declined sharply, the broader market has shown resilience. The Sensex opened lower at 84,891.75, down 375.91 points or 0.44%, but has since recovered slightly to trade at 85,011.42, a 0.3% decline from the previous close. The index remains within 1.35% of its 52-week high of 86,159.02, supported by bullish technical indicators such as the 50-day moving average trading above the 200-day moving average. Additionally, the BSE Small Cap index recorded a modest gain of 0.06%, indicating selective strength in smaller stocks despite the broader market’s cautious tone.
Long-Term Performance and Financial Metrics
Rossell India’s one-year stock performance shows a decline of 34.84%, contrasting with the Sensex’s positive return of 3.55% over the same period. The stock’s 52-week high was Rs.86.65, highlighting the extent of the recent price correction. Over the last five years, the company’s operating profits have shown a compound annual growth rate (CAGR) of -18.57%, reflecting a contraction in core earnings capacity.
Financial ratios further illustrate the company’s challenges. The Debt to EBITDA ratio stands at 3.54 times, indicating a relatively high leverage position that may constrain financial flexibility. Return on Equity (ROE) averages 7.59%, suggesting modest profitability relative to shareholders’ funds. Meanwhile, the Return on Capital Employed (ROCE) is recorded at 5.4%, which, when combined with an enterprise value to capital employed ratio of 0.8, points to a valuation that is comparatively attractive within its peer group.
Despite the stock’s negative price trajectory, Rossell India’s profits have shown an 11.8% rise over the past year. The company’s price-to-earnings-to-growth (PEG) ratio is 1.2, indicating a valuation that factors in earnings growth expectations.
Shareholding and Corporate Structure
The majority shareholding in Rossell India is held by promoters, maintaining a concentrated ownership structure. This may influence strategic decisions and long-term corporate governance.
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Summary of Recent Trends
Rossell India’s stock has experienced a notable decline to its lowest level in a year, reflecting a combination of subdued financial performance and market pressures. The stock’s trading below all major moving averages and its underperformance relative to the FMCG sector and broader indices highlight the challenges faced by the company. While the broader market maintains a cautiously optimistic stance, Rossell India’s price action suggests continued investor caution.
Investors and market participants will continue to monitor the stock’s price movements and financial disclosures to assess any shifts in the company’s trajectory. The current valuation metrics indicate that the stock is trading at a discount compared to historical peer valuations, which may be a factor in future market assessments.
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