Recent Price Movement and Market Context
On 25 Feb 2026, Rupa & Company Ltd’s stock closed near its 52-week low, trading at Rs 140.5, a level not seen since the previous year. The stock has been on a consistent decline, losing value for six consecutive trading sessions and registering a cumulative return of -4.13% during this period. This decline is in contrast to the broader market, where the Sensex opened 304.20 points higher and was trading at 82,710.85, up 0.59% on the day. The Sensex remains 4.17% below its own 52-week high of 86,159.02, supported by gains in mega-cap stocks.
Rupa & Company Ltd’s performance has been notably weaker than the benchmark indices. Over the past year, the stock has delivered a negative return of -31.51%, while the Sensex has appreciated by 10.87%. This underperformance extends over a longer horizon, with the stock lagging behind the BSE500 index in each of the last three annual periods.
Technical Indicators and Moving Averages
From a technical perspective, the stock is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This broad weakness across short, medium, and long-term technical indicators underscores the prevailing bearish sentiment among market participants.
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Financial Performance and Profitability Trends
Rupa & Company Ltd has reported negative results for three consecutive quarters, signalling ongoing pressures on profitability. The Profit Before Tax Less Other Income (PBT LESS OI) for the latest quarter stood at Rs 17.13 crores, reflecting a sharp decline of -39.92% compared to the previous period. Similarly, the Profit After Tax (PAT) dropped by -28.2% to Rs 17.08 crores.
Over the last five years, the company’s operating profit has contracted at an annualised rate of -10.54%, indicating a sustained erosion in core earnings. This trend has contributed to the stock’s downgrade in the MarketsMOJO grading system, where it was recently reclassified from a Sell to a Strong Sell on 11 Nov 2025, with a Mojo Score of 26.0.
Institutional Investor Activity
Institutional participation in Rupa & Company Ltd has diminished, with a reduction of -0.55% in their stake over the previous quarter. Currently, institutional investors hold 4.28% of the company’s shares. This decline in institutional ownership may reflect a reassessment of the company’s fundamentals by investors with greater analytical resources.
Valuation and Debt Metrics
Despite the challenges, the company maintains a relatively strong balance sheet. Its Debt to EBITDA ratio stands at a low 0.73 times, indicating a manageable debt burden and capacity to service liabilities. The Return on Equity (ROE) is recorded at 7.5%, which, while modest, supports a fair valuation.
Rupa & Company Ltd’s Price to Book Value ratio is 1.1, suggesting the stock is trading at a slight premium relative to its book value. This premium is higher than the average historical valuations of its peers in the Garments & Apparels sector, despite the company’s recent profit decline of -13.7% over the past year.
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Sector and Market Positioning
Operating within the Garments & Apparels industry, Rupa & Company Ltd faces stiff competition and evolving consumer preferences. The sector itself has experienced mixed performance, with some peers maintaining stronger growth trajectories and valuation multiples. The company’s stock price, having fallen from a 52-week high of Rs 233.45 to near Rs 140, reflects these sectoral pressures and company-specific factors.
Summary of Key Metrics
To summarise, Rupa & Company Ltd’s stock has declined by over 31.5% in the past year, underperforming the Sensex by more than 40 percentage points. The company’s profitability has weakened, with quarterly PBT and PAT falling by nearly 40% and 28% respectively. Institutional investors have reduced their holdings, and the stock trades below all major moving averages. Despite a low debt ratio and fair ROE, the valuation premium relative to peers remains a notable feature.
These factors collectively contribute to the stock’s current status as a Strong Sell according to MarketsMOJO’s grading system, reflecting the challenges faced by the company in maintaining growth and profitability in a competitive market environment.
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