Stock Performance and Market Context
On 13 Feb 2026, Rupa & Company Ltd’s share price touched an intraday low of Rs.143.1, representing a 2.95% drop on the day and a 2.58% decline in the closing price. This marks the lowest level for the stock in the past year, down sharply from its 52-week high of Rs.233.45. The stock has been on a losing streak for three consecutive sessions, cumulatively falling by 5.99% over this period.
The stock’s performance today lagged its sector by 0.93%, while it continues to trade below all key moving averages – including the 5-day, 20-day, 50-day, 100-day, and 200-day averages – signalling persistent bearish momentum.
In comparison, the Sensex opened lower at 82,902.73, down 772.19 points (-0.92%), and was trading near 82,924.30 (-0.9%) during the same session. Despite this, the Sensex remains relatively resilient, standing just 3.9% below its 52-week high of 86,159.02. The index’s 50-day moving average remains above its 200-day moving average, indicating a more stable medium-term trend than that of Rupa & Company Ltd.
Long-Term Performance and Financial Metrics
Over the past year, Rupa & Company Ltd has delivered a negative return of 32.18%, significantly underperforming the Sensex, which posted an 8.91% gain over the same period. This underperformance extends beyond the last year, with the stock consistently lagging the BSE500 benchmark in each of the previous three annual periods.
The company’s operating profit has declined at an annualised rate of 5.75% over the last five years, reflecting challenges in sustaining growth. Recent quarterly results have also been disappointing, with the Profit Before Tax (PBT) less other income falling by 39.92% to Rs.17.13 crores, and Profit After Tax (PAT) declining by 28.2% to Rs.17.08 crores in the latest quarter.
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Institutional Participation and Market Sentiment
Institutional investors have reduced their stake in Rupa & Company Ltd by 0.55% over the previous quarter, now collectively holding 4.28% of the company’s shares. This decline in institutional ownership is notable given these investors’ typically rigorous fundamental analysis and resource advantages compared to retail investors.
The company’s Mojo Score currently stands at 28.0, with a Mojo Grade of Strong Sell, upgraded from a Sell rating on 11 Nov 2025. This grading reflects the deteriorating financial health and market performance of the stock, signalling caution in the near term.
Valuation and Financial Strength
Despite the negative price momentum, Rupa & Company Ltd maintains some financial strengths. The company exhibits a low Debt to EBITDA ratio of 0.73 times, indicating a strong capacity to service its debt obligations. Additionally, the Return on Equity (ROE) stands at 7.5%, and the stock trades at an attractive Price to Book Value of 1.2, suggesting valuation levels below its historical peer averages.
However, these positives have not translated into improved profitability, as the company’s profits have declined by 1.5% over the past year, further contributing to the subdued investor sentiment.
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Summary of Key Concerns
The stock’s decline to Rs.143.1, its lowest in 52 weeks, is underpinned by several factors. The company’s negative quarterly results over three consecutive periods, declining operating profits, and reduced institutional interest have weighed heavily on market confidence. Furthermore, the stock’s consistent underperformance relative to benchmarks and peers over multiple years highlights ongoing challenges in delivering shareholder value.
While the company’s debt servicing ability and valuation metrics remain relatively sound, these have not been sufficient to offset the broader negative trends in earnings and price performance.
Market Position and Sectoral Context
Operating within the Garments & Apparels sector, Rupa & Company Ltd faces competitive pressures that have contributed to its subdued growth trajectory. The sector itself has experienced mixed performance, with some peers maintaining stronger growth and valuation metrics. Rupa’s current market capitalisation grade stands at 4, reflecting its mid-tier positioning within the sector.
Given the stock’s trading below all major moving averages and its recent price action, the market continues to price in the challenges faced by the company, as reflected in the Strong Sell Mojo Grade.
Conclusion
Rupa & Company Ltd’s fall to a 52-week low of Rs.143.1 marks a significant milestone in its recent market journey, underscoring persistent headwinds in financial performance and investor sentiment. The stock’s underperformance relative to the Sensex and its sector, coupled with deteriorating quarterly earnings and reduced institutional participation, frame the current market narrative. While certain financial ratios suggest underlying strength, the overall trend remains subdued as reflected in the company’s Mojo Grade and price action.
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