Stock Price Movement and Market Context
On 29 Dec 2025, Rupa & Company Ltd’s share price declined to Rs.158, representing a drop of 1.82% on the day. The stock opened with a gap down of 2.32% and touched an intraday low of Rs.158, down 2.38% from the previous close. This marks the third consecutive day of losses, with the stock falling by 3.48% over this period. The decline outpaced the Garments & Apparels sector, underperforming by 1.97% on the day.
The stock is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained downward momentum. This technical positioning underscores the stock’s weak trend relative to its historical price levels.
In contrast, the broader market benchmark, the Sensex, opened flat and traded marginally lower by 0.08%, standing at 84,977.32 points. The Sensex remains close to its 52-week high of 86,159.02, just 1.39% away, and is supported by bullish moving averages, with the 50-day DMA above the 200-day DMA. This divergence highlights Rupa & Company Ltd’s underperformance relative to the broader market.
Financial Performance and Profitability Trends
Rupa & Company Ltd’s financial results have reflected a challenging environment. The company reported a Profit Before Tax (PBT) of Rs.13.95 crores for the quarter ended September 2025, a decline of 29.62% compared to the previous period. Net Profit After Tax (PAT) also fell by 21.4% to Rs.14.50 crores in the same quarter.
Over the last five years, the company’s operating profit has contracted at an annualised rate of 5.75%, indicating subdued growth in core earnings. This trend has contributed to the stock’s deteriorating market sentiment and valuation pressures.
Despite the decline in profitability, the company maintains a relatively strong debt servicing capacity, with a Debt to EBITDA ratio of 0.73 times. This low leverage ratio suggests manageable financial risk in terms of debt obligations.
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Valuation and Market Capitalisation Insights
Rupa & Company Ltd currently holds a Market Cap Grade of 3, reflecting its mid-tier market capitalisation status. The company’s Mojo Score stands at 28.0, with a Mojo Grade of Strong Sell, upgraded from Sell on 11 Nov 2025. This grading reflects the stock’s ongoing challenges and weak outlook based on MarketsMOJO’s comprehensive analysis.
The stock trades at a Price to Book Value of 1.3, which is lower than the average historical valuations of its peers in the Garments & Apparels sector. This discount suggests that the market is pricing in the company’s subdued growth prospects and recent financial performance.
Return on Equity (ROE) is reported at 7.5%, indicating moderate profitability relative to shareholder equity. However, this level has not been sufficient to support positive investor sentiment given the company’s earnings contraction and price decline.
Relative Performance and Shareholding Patterns
Over the past year, Rupa & Company Ltd has delivered a negative return of 37.01%, significantly underperforming the Sensex, which posted a gain of 7.97% over the same period. The stock has also consistently lagged behind the BSE500 index in each of the last three annual periods, underscoring a pattern of relative underperformance.
Notably, domestic mutual funds hold no stake in the company. Given their capacity for detailed research and due diligence, this absence of institutional ownership may reflect a cautious stance towards the stock’s valuation and business fundamentals at current levels.
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Historical Price Range and Technical Indicators
The stock’s 52-week high stands at Rs.268.8, indicating a substantial decline of over 40% from its peak to the current 52-week low of Rs.158. This wide price range reflects significant volatility and downward pressure over the past year.
Technical indicators reinforce the bearish trend, with the stock trading below all major moving averages. This positioning typically signals weak momentum and limited short-term support levels.
Summary of Key Metrics
To summarise, Rupa & Company Ltd’s recent performance is characterised by:
- A 52-week low price of Rs.158 reached on 29 Dec 2025
- Three consecutive days of price declines, totalling a 3.48% loss
- Negative quarterly profit trends with PBT down 29.62% and PAT down 21.4%
- Operating profit contraction at an annualised rate of 5.75% over five years
- Absence of domestic mutual fund ownership
- Mojo Grade of Strong Sell with a score of 28.0
- Market Cap Grade of 3 and a Price to Book Value of 1.3
- Return on Equity of 7.5%
- Underperformance relative to Sensex and BSE500 indices
These factors collectively illustrate the challenges faced by the company in maintaining growth and investor confidence amid a competitive Garments & Apparels sector environment.
Conclusion
Rupa & Company Ltd’s fall to a new 52-week low of Rs.158 highlights a period of sustained underperformance and subdued financial results. While the company maintains a manageable debt profile and attractive valuation metrics relative to peers, its earnings contraction and lack of institutional ownership continue to weigh on the stock’s market standing. The divergence from broader market indices further emphasises the stock’s current difficulties within the sector and overall market context.
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