Sandesh Ltd. Technical Momentum Shifts to Bearish Amid Market Pressure

Jan 22 2026 08:00 AM IST
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Sandesh Ltd., a key player in the Media & Entertainment sector, has experienced a notable shift in its technical momentum, with multiple indicators signalling a bearish trend. The stock’s recent price action and technical parameters suggest increasing downside pressure, raising concerns for investors amid a challenging market backdrop.
Sandesh Ltd. Technical Momentum Shifts to Bearish Amid Market Pressure



Technical Trend Overview


Sandesh Ltd. has transitioned from a mildly bearish technical stance to a more pronounced bearish trend. The current price stands at ₹1,021.00, down 2.69% from the previous close of ₹1,040.00. The stock’s 52-week range is between ₹1,000.00 and ₹1,600.00, indicating it is trading near its annual low, which adds to the negative technical sentiment.


On the daily chart, moving averages have turned bearish, signalling that short-term momentum is weakening. The stock’s price remains below key moving averages, which often act as resistance levels in downtrends. This alignment suggests that the bears are currently in control, and any rallies may face selling pressure.



MACD and Momentum Indicators


The Moving Average Convergence Divergence (MACD) indicator is bearish on both weekly and monthly timeframes. This dual timeframe bearishness indicates sustained downward momentum. The MACD line remains below the signal line, and the histogram continues to show negative values, reinforcing the prevailing downtrend.


Similarly, the Know Sure Thing (KST) indicator is bearish on weekly and monthly charts, confirming the momentum shift. The KST’s negative readings suggest that the stock’s price momentum is weakening over multiple periods, which is a warning sign for medium- to long-term investors.



RSI and Bollinger Bands Analysis


The Relative Strength Index (RSI) currently shows no clear signal on weekly and monthly charts, hovering in a neutral zone. This lack of oversold or overbought conditions implies that the stock has room to move lower before hitting extreme levels. Meanwhile, Bollinger Bands are bearish on both weekly and monthly timeframes, with the price trending near the lower band. This positioning often indicates increased volatility and a continuation of the downward trend.



Volume and Dow Theory Signals


On-Balance Volume (OBV) readings are mildly bearish on weekly and monthly charts, suggesting that volume trends are not supporting any significant price recovery. The Dow Theory also reflects a mildly bearish stance on both weekly and monthly timeframes, indicating that the broader market sentiment for Sandesh Ltd. remains cautious.




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Comparative Performance and Market Context


Sandesh Ltd.’s recent returns have underperformed the benchmark Sensex across multiple periods. Over the past week, the stock declined by 3.31%, compared to the Sensex’s 1.77% fall. The one-month return shows a 4.06% drop versus the Sensex’s 3.56% decline. Year-to-date, Sandesh Ltd. is down 3.68%, slightly better than the Sensex’s 3.89% fall, but the longer-term picture is more concerning.


Over the past year, Sandesh Ltd. has plummeted 35.05%, while the Sensex gained 8.01%. The three-year and five-year returns also lag significantly behind the benchmark, with Sandesh Ltd. posting -5.27% and 44.88% respectively, against Sensex returns of 35.12% and 65.06%. Even over a decade, the stock’s 27.94% gain pales in comparison to the Sensex’s 241.83% surge. This persistent underperformance highlights structural challenges within the company and sector.



Mojo Score and Analyst Ratings


MarketsMOJO assigns Sandesh Ltd. a Mojo Score of 3.0, reflecting a strong sell recommendation. This rating was downgraded from a previous Sell grade on 12 Nov 2025, signalling deteriorating fundamentals and technical outlook. The Market Cap Grade stands at 4, indicating moderate market capitalisation but insufficient to offset the negative technical and fundamental signals.


The downgrade to Strong Sell aligns with the bearish technical indicators and the company’s weak price momentum. Investors should exercise caution, as the stock’s technical parameters suggest further downside risk in the near term.



Key Technical Levels and Outlook


Sandesh Ltd. is currently trading close to its 52-week low of ₹1,000.00, with today’s intraday low at ₹1,012.45 and high at ₹1,026.00. The inability to break above resistance levels near ₹1,040.00 and the downward pressure from moving averages suggest limited upside potential. Unless there is a significant change in volume or positive catalyst, the bearish trend is likely to persist.


Investors should monitor the MACD and KST indicators for any signs of reversal, though current readings remain firmly negative. The neutral RSI indicates that the stock is not yet oversold, leaving room for further declines. The bearish Bollinger Bands and OBV trends reinforce the cautious stance.




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Investor Implications and Strategic Considerations


Given the strong sell rating and bearish technical signals, investors holding Sandesh Ltd. shares should consider risk management strategies. The stock’s persistent underperformance relative to the Sensex and sector peers suggests limited near-term recovery prospects. Traders may look to reduce exposure or hedge positions until technical indicators show signs of improvement.


For those considering new investments, the current technical landscape advises caution. The absence of bullish momentum and the presence of multiple bearish indicators imply that the stock could continue to test lower support levels. Monitoring the stock’s reaction to key moving averages and volume trends will be critical in assessing any potential turnaround.


Long-term investors should weigh the company’s fundamental challenges alongside technical signals. While the five- and ten-year returns are positive, they lag significantly behind the broader market, indicating structural issues that may require time to resolve.



Conclusion


Sandesh Ltd.’s technical parameters have shifted decisively towards a bearish outlook, with MACD, KST, Bollinger Bands, and moving averages all signalling downside momentum. The stock’s proximity to its 52-week low and underperformance against the Sensex compound the negative sentiment. MarketsMOJO’s downgrade to a Strong Sell rating underscores the risks facing investors.


Until there is a clear reversal in momentum or improvement in volume and price action, Sandesh Ltd. remains a cautious proposition. Investors should remain vigilant and consider alternative opportunities within the Media & Entertainment sector or broader market to optimise portfolio performance.






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