Sega Sammy Holdings Hits Day Low Amid Price Pressure, Stock Drops 6.92%

Oct 15 2025 05:59 PM IST
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Sega Sammy Holdings, Inc. faced a notable decline in stock value, contrasting with the Japan Nikkei 225's performance. The company has reported significant drops in net sales and consecutive quarterly losses, while key financial metrics indicate challenges. Despite this, it maintains a positive return on equity.
Sega Sammy Holdings, Inc. experienced a significant decline today, with the stock dropping by 6.92% to reach an intraday low of JPY 2,883.50. This performance stands in contrast to the Japan Nikkei 225, which fell by only 1.01% on the same day. Over the past week, Sega Sammy has seen a decrease of 5.02%, while its monthly performance reflects a more substantial decline of 9.14%.

In terms of annual performance, the stock has underperformed the Nikkei 225, showing a loss of 5.52% compared to the index's gain of 22.11%. Year-to-date, Sega Sammy's performance is down 6.16%, while the Nikkei 225 has risen by 20.54%.

The company's financial metrics indicate challenges, including a notable drop in net sales by 22.65% and negative results reported for the last two consecutive quarters. Key performance indicators such as the interest coverage ratio and operating profit margin are at their lowest levels, suggesting a need for strategic reassessment. Despite these challenges, Sega Sammy maintains a return on equity of 13.73% and a price-to-book ratio of 2.03, reflecting a complex financial landscape.
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