Sheetal Cool Products Falls to 52-Week Low of Rs.201.35 Amidst Prolonged Downtrend

Intraday Price Movement and Market Context

On 26 Nov 2025, Sheetal Cool Products recorded an intraday high of Rs.212.85, representing a 2.09% rise from its opening price. However, the stock also hit an intraday low of Rs.201.35, which stands as its new 52-week low. The day’s trading saw a positive change of 1.82% relative to the previous close, outperforming the FMCG sector by 2.31%. Despite this relative outperformance, the stock remains below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, indicating a sustained bearish trend.

In contrast, the broader market exhibited resilience. The Sensex, after a flat start with a decline of 83.57 points, rallied to close 416.87 points higher at 84,920.31, a 0.39% gain. The benchmark index is currently trading just 1.04% below its 52-week high of 85,801.70, supported by bullish moving averages where the 50-day moving average remains above the 200-day average. Small-cap stocks led the market rally, with the BSE Small Cap index gaining 0.84% on the day.

Long-Term Price Performance and Comparison

Sheetal Cool Products has experienced a notable decline over the past year, with its stock price falling by 32.00%. This contrasts sharply with the Sensex’s 6.12% gain over the same period. The stock’s 52-week high was Rs.372.30, highlighting the extent of the price contraction. Over the last three years, the stock has consistently underperformed the BSE500 benchmark, reflecting ongoing challenges in maintaining competitive growth and profitability.

Financial Performance Trends

Sheetal Cool Products’ financial data over recent years reveals subdued growth metrics. Net sales have shown a compound annual decline of 7.15% over the last five years, while operating profit has contracted at an annual rate of 3.03%. The company’s quarterly profit after tax (PAT) stood at Rs.1.59 crore, reflecting a 29.3% reduction compared to the previous corresponding period. Earnings per share (EPS) for the quarter reached Rs.1.51, marking a low point in recent history.

The company’s return on capital employed (ROCE) for the half-year period was recorded at 11.01%, which is the lowest level observed in recent assessments. This figure contrasts with a higher management efficiency metric, where ROCE has been noted at 17.78% in other contexts, suggesting some operational strengths despite overall financial pressures.

Valuation and Market Position

Sheetal Cool Products is currently trading at a valuation that appears discounted relative to its peers’ historical averages. The enterprise value to capital employed ratio stands at 1.4, indicating a valuation that some market participants may find attractive in comparison to sector norms. However, the stock’s recent returns and profit trends have been negative, with profits falling by 29.1% over the past year alongside a 32.17% decline in stock price.

Majority ownership remains with the promoters, maintaining a stable shareholding structure. Despite this, the stock’s performance has not aligned with broader market gains or sectoral momentum, particularly within the FMCG industry.

Technical Indicators and Market Sentiment

The stock’s position below all major moving averages signals a continuation of the prevailing downtrend. The recent five-day stretch of consecutive declines was interrupted today by a modest gain, yet the new 52-week low underscores the challenges Sheetal Cool Products faces in reversing its price trajectory. The gap down opening and intraday volatility reflect cautious market sentiment towards the stock.

While the broader FMCG sector and market indices have shown resilience and positive momentum, Sheetal Cool Products remains an outlier with its subdued price action and financial metrics. This divergence highlights the importance of sectoral and company-specific factors influencing stock performance.

Summary of Key Metrics

To summarise, Sheetal Cool Products’ key recent metrics include:

• New 52-week low price of Rs.201.35


• Yearly stock price decline of 32.00%


• Quarterly PAT at Rs.1.59 crore, down 29.3%


• Half-year ROCE at 11.01%


• Net sales annual decline of 7.15% over five years


• Operating profit annual decline of 3.03% over five years


• Enterprise value to capital employed ratio of 1.4

These figures provide a comprehensive view of the company’s current standing within the FMCG sector and its recent market performance.

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