Intraday Price Movements and Market Context
On 26 Nov 2025, Sheetal Cool Products opened with a gap down of 3.43%, setting the tone for a subdued trading session. Despite touching an intraday high of Rs.212.85, the stock ultimately settled near its low point at Rs.201.35, confirming the new 52-week low. This price level represents a decline of approximately 46% from its peak within the last year.
The stock outperformed its sector by 2.31% on the day, signalling some resilience relative to its FMCG peers, even as it remains below all key moving averages – including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This positioning below multiple moving averages typically indicates a sustained bearish trend.
Meanwhile, the broader market environment showed contrasting strength. The Sensex, after a flat start, advanced by 416.87 points to close at 84,920.31, just 1.04% shy of its own 52-week high of 85,801.70. The index’s 50-day moving average remains above the 200-day average, reflecting a bullish trend for the benchmark. Small-cap stocks led the market rally, with the BSE Small Cap index gaining 0.84% on the day.
Momentum building strong! This Mid Cap from NBFC is on our MomentumNow radar. Other investors are catching on – will you join?
- - Building momentum strength
- - Investor interest growing
- - Limited time advantage
Long-Term Performance and Financial Trends
Over the past year, Sheetal Cool Products has recorded a total return of approximately -32.00%, contrasting with the Sensex’s positive return of 6.12% over the same period. This underperformance extends over multiple years, with the stock trailing the BSE500 index in each of the last three annual periods.
Financially, the company’s net sales have shown a compound annual decline of 7.15% over the last five years, while operating profit has contracted at an annual rate of 3.03%. These figures suggest subdued growth dynamics within the company’s FMCG segment.
Recent quarterly results further illustrate the challenges faced. The profit after tax (PAT) for the quarter ending September 2025 stood at Rs.1.59 crore, reflecting a fall of 29.3% compared to the previous corresponding period. Earnings per share (EPS) for the quarter was Rs.1.51, marking one of the lowest levels recorded recently. Return on capital employed (ROCE) for the half-year was reported at 11.01%, indicating limited capital efficiency in the current period.
Valuation and Efficiency Metrics
Despite the subdued financial performance, Sheetal Cool Products exhibits certain positive attributes in management efficiency. The company’s ROCE has been noted at 17.78% in some assessments, suggesting that the firm is able to generate returns on capital employed at a level that compares favourably within its sector.
Valuation metrics also indicate that the stock is trading at a discount relative to its peers’ historical averages. The enterprise value to capital employed ratio stands at approximately 1.4, which may reflect market caution given the company’s recent earnings trajectory and price performance.
Holding Sheetal Cool Products from FMCG? See if there's a smarter choice! SwitchER compares it with peers and suggests superior options across market caps and sectors!
- - Peer comparison ready
- - Superior options identified
- - Cross market-cap analysis
Shareholding and Sectoral Position
Sheetal Cool Products operates within the FMCG sector, a space characterised by intense competition and evolving consumer preferences. The company’s majority shareholding rests with promoters, which may influence strategic decisions and capital allocation.
While the stock has experienced a notable decline, it remains a part of the mid-cap universe, with a market capitalisation grade of 4. The stock’s recent trading activity, including a five-day run of consecutive falls prior to a modest gain on the latest session, highlights ongoing volatility and investor caution.
Summary of Key Price and Performance Data
• New 52-week low: Rs.201.35
• 52-week high: Rs.372.30
• Day’s high on 26 Nov 2025: Rs.212.85
• Day’s low on 26 Nov 2025: Rs.201.35
• Opening gap down: -3.43%
• Relative sector outperformance on day: +2.31%
• One-year total return: -32.00%
• Sensex one-year return: +6.12%
Market and Sector Comparison
In contrast to Sheetal Cool Products’ price movement, the broader market indices have shown strength. The Sensex’s proximity to its 52-week high and its bullish moving average alignment underscore a generally positive market environment. Small-cap stocks have led gains, whereas Sheetal Cool Products, despite being a mid-cap, has not mirrored this trend.
This divergence may be attributed to the company’s financial results and valuation concerns, which have weighed on investor sentiment and share price performance.
Conclusion
Sheetal Cool Products’ fall to a 52-week low of Rs.201.35 reflects a continuation of a multi-year trend of subdued financial growth and share price underperformance relative to benchmarks. The stock’s position below all major moving averages and its recent intraday price action highlight ongoing pressures. While certain efficiency metrics and valuation discounts are present, the overall market context and company-specific financial data illustrate the challenges faced by the company within the FMCG sector.
Limited Time Only! Subscribe for Rs. 12,999 and get 1 Year of MojoOne + an Additional Year Completely FREE. Don't miss out on this exclusive offer. Claim Your Free Year →
