Price Movement and Market Context
On 26 Nov 2025, Sheetal Cool Products recorded an intraday low of Rs.201.35, the lowest level in the past year, while the intraday high stood at Rs.212.85, representing a 2.09% rise from the opening price. The stock’s day change was 1.82%, outperforming its FMCG sector peers by 2.31%. However, this modest gain followed five consecutive days of decline, indicating a tentative pause rather than a sustained reversal.
The stock is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a persistent bearish trend. This contrasts with the broader market, where the Sensex rose by 0.39% to close at 84,920.31, approaching its 52-week high of 85,801.70. The Sensex’s 50-day moving average remains above its 200-day average, reflecting a generally bullish market environment, while small-cap stocks led gains with the BSE Small Cap index up 0.84%.
Long-Term Performance and Valuation
Sheetal Cool Products has experienced a notable divergence from the broader market over the past year. The stock’s price has declined by approximately 32.00%, whereas the Sensex has recorded a positive return of 6.12% during the same period. The 52-week high for the stock was Rs.372.30, highlighting the extent of the recent price contraction.
Over the last five years, the company’s net sales have shown a compound annual rate of decline at 7.15%, while operating profit has contracted at an annual rate of 3.03%. These figures reflect subdued growth trends within the company’s financials, which have weighed on investor sentiment and contributed to the stock’s underperformance.
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Recent Quarterly Results and Profitability Metrics
The company’s quarterly profit after tax (PAT) stood at Rs.1.59 crore, reflecting a decline of 29.3% compared to the previous corresponding period. Earnings per share (EPS) for the quarter were Rs.1.51, marking the lowest level in recent periods. Return on capital employed (ROCE) for the half-year was recorded at 11.01%, the lowest in recent assessments, indicating pressure on capital efficiency.
Despite these challenges, the company’s management efficiency remains relatively strong, with a higher ROCE figure of 17.78% noted in other assessments. The enterprise value to capital employed ratio stands at 1.4, suggesting a valuation that is attractive relative to peers’ historical averages. However, the stock continues to trade at a discount compared to its sector counterparts.
Consistent Underperformance Against Benchmarks
Sheetal Cool Products has underperformed the BSE500 index in each of the last three annual periods, with returns of -32.17% over the past year. This consistent lag behind benchmark indices highlights the challenges faced by the company in regaining investor confidence and market momentum.
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Shareholding and Sector Position
The majority shareholding in Sheetal Cool Products is held by promoters, maintaining a concentrated ownership structure. The company operates within the FMCG sector, which has generally shown resilience and growth, but Sheetal Cool Products’ performance has diverged from sector trends.
While the broader FMCG sector has benefited from steady demand and market expansion, the company’s financial indicators and stock price trajectory suggest ongoing pressures that have contributed to the recent 52-week low.
Summary of Key Financial and Market Indicators
To summarise, Sheetal Cool Products’ stock price reached Rs.201.35 today, marking a new 52-week low after a series of declines. The stock remains below all major moving averages, contrasting with the broader market’s positive momentum. Financially, the company has experienced contraction in net sales and operating profit over the last five years, alongside a notable drop in quarterly PAT and EPS figures. Despite a relatively strong management efficiency metric, the stock’s valuation reflects a discount compared to peers, and it has consistently underperformed benchmark indices.
These factors collectively illustrate the challenges faced by Sheetal Cool Products in its current market environment, as reflected in its recent price movements and financial results.
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