Shiseido Co. Stock Hits Day Low Amid Price Pressure, Reaches JPY 2,564.50

Shiseido Co., a mid-cap player in the FMCG sector, experienced significant activity on October 29, 2025, with its stock price declining by 7.47%. The stock reached an intraday low of JPY 2,564.50, reflecting a challenging trading environment. Over the past week, Shiseido's performance has been notably weak, with a 7.88% drop, contrasting sharply with the Japan Nikkei 225, which gained 1.83% during the same period.
In terms of longer-term performance, Shiseido has faced considerable headwinds, with a year-to-date decline of 7.93% and a staggering 49.88% drop over the past three years. The company's annual net sales have contracted at a rate of 2.23%, while operating profits have seen a significant decline of 26.50% over the last five years. Despite a recent positive net profit of JPY 5,848 million, which grew by 161.51%, the overall financial metrics indicate a challenging landscape for the company.

With a current P/E ratio of 94.00 and a dividend yield of 0.04%, Shiseido's stock continues to trade at elevated valuations, raising concerns among market observers.