Sri Adhikari Brothers Drops 22.56%: 6 Days of Circuit Locks and Downgrade Pressure

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Sri Adhikari Brothers Television Network Ltd endured a punishing week from 9 to 13 March 2026, with its stock price plunging 22.56% amid relentless selling pressure and multiple lower circuit hits. This sharp decline starkly outpaced the Sensex’s 4.87% fall over the same period, underscoring company-specific challenges compounded by deteriorating technical and fundamental indicators. The week was marked by a downgrade to a Strong Sell rating, persistent unfilled supply, and waning investor participation, painting a bleak near-term outlook for the small-cap media player.

Key Events This Week

9 Mar: Stock hits lower circuit at Rs.103.00 (-4.98%) amid heavy selling

10 Mar: Consecutive lower circuit at Rs.97.85 (-5.00%) despite Sensex gains

11 Mar: Downgrade to Strong Sell; stock again hits lower circuit at Rs.93.00 (-4.99%)

12 Mar: Gap down opening and lower circuit at Rs.88.35 (-5.00%)

13 Mar: Sixth consecutive lower circuit close at Rs.83.95 (-4.98%)

Week Open
Rs.108.40
Week Close
Rs.83.95
-22.56%
Week Low
Rs.83.95
Sensex Change
-4.87%

9 March 2026: Lower Circuit Triggered Amid Heavy Selling Pressure

The week began with Sri Adhikari Brothers plunging to its lower circuit limit of 5.00%, closing at Rs.103.00. The stock opened sharply down by 4.97% and remained locked at this price throughout the session, reflecting a complete absence of buyers willing to absorb the selling pressure. This decline outpaced the Sensex’s 1.91% fall, signalling company-specific weakness amid a broader sectoral downturn in media and entertainment. The total traded volume was modest, indicating aggressive supply but limited liquidity. Technical indicators showed the stock trading below all key moving averages, confirming a sustained downtrend.

10 March 2026: Another Lower Circuit Close Despite Market Resilience

On 10 March, the stock again hit the lower circuit, closing at Rs.97.85, down exactly 5.00%. This occurred despite the Sensex gaining 1.30%, highlighting the stock’s stark underperformance. Trading volumes increased to approximately 72,827 shares, with turnover rising to ₹0.717 crore, but the weighted average price remained near the day’s low, indicative of panic selling. Investor participation declined sharply, with delivery volumes dropping by over 79% compared to the five-day average, suggesting retreat by long-term holders. The stock’s technical position remained weak, trading below all major moving averages and exhibiting high intraday volatility.

11 March 2026: Downgrade to Strong Sell and Continued Circuit Lock

MarketsMOJO downgraded Sri Adhikari Brothers from a Sell to a Strong Sell rating on 10 March, citing deteriorating technical indicators and financial concerns such as flat quarterly performance and a high debt-equity ratio of 10.91 times. The stock closed at Rs.93.00, again hitting the lower circuit limit of 4.99%. This decline contrasted with a 1.37% gain in the media sector and a marginal 0.32% Sensex fall, underscoring company-specific challenges. Investor participation remained subdued, with delivery volumes down 76.56%. Technical momentum shifted from mildly bullish to sideways and bearish, with indicators such as MACD and Bollinger Bands signalling increased volatility and downward pressure.

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12 March 2026: Gap Down Opening and Persistent Lower Circuit Close

The stock opened sharply lower at Rs.88.35, down 5.00% from the previous close, and remained locked at this intraday low throughout the session. This gap down reflected ongoing market concerns and a continuation of the five-day losing streak, with the stock underperforming the media sector’s 1.36% decline and the Sensex’s 1.07% fall. Technical indicators remained bearish, with the stock below all key moving averages and exhibiting a mildly bearish weekly MACD. Delivery volumes declined by nearly 32%, signalling reduced investor confidence. The stock’s high beta of 1.35 further amplified its sensitivity to market movements, contributing to the steep fall.

12 March 2026 (Later Session): Lower Circuit Hit Again Amid Heavy Selling

Later on the same day, Sri Adhikari Brothers hit the lower circuit limit once more, closing at Rs.88.70 with a 5.00% loss. The stock’s decline outpaced the sector’s 1.03% fall and the Sensex’s 1.10% drop, highlighting its relative weakness. The session was characterised by panic selling and unfilled supply, with no buyers willing to step in at lower prices. Delivery volumes fell sharply by 31.99%, and turnover was modest at ₹0.024 crore. The Mojo Score deteriorated to 27.0, reinforcing the Strong Sell rating and signalling heightened risk. The persistent downtrend and technical breakdowns suggest continued pressure in the near term.

13 March 2026: Sixth Consecutive Lower Circuit Close and Continued Downtrend

The week concluded with Sri Adhikari Brothers again hitting the lower circuit limit, closing at Rs.83.95, down 4.98%. This marked a cumulative six-day losing streak and a total decline of 25.92% over this period. The stock’s fall was sharper than the media sector’s 2.66% decline and the Sensex’s 0.84% dip. The day opened with a 4.96% gap down and saw the stock touch an intraday low of Rs.84.30 before settling at the circuit price band. Heavy selling pressure and panic selling dominated, with delivery volumes plunging by 91.94%, indicating a severe drop in genuine buying interest. The stock remains below all key moving averages, underscoring a sustained bearish trend and weak investor sentiment.

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Date Stock Price Day Change Sensex Day Change
2026-03-09 Rs.103.00 -4.98% 34,557.39 -1.91%
2026-03-10 Rs.97.85 -5.00% 35,005.20 +1.30%
2026-03-11 Rs.93.00 -4.96% 34,529.78 -1.36%
2026-03-12 Rs.88.35 -5.00% 34,300.49 -0.66%
2026-03-13 Rs.83.95 -4.98% 33,516.43 -2.29%

Key Takeaways

Relentless Downtrend and Circuit Locks: The stock’s six consecutive days of hitting the lower circuit limit, culminating in a 22.56% weekly loss, highlight severe selling pressure and a lack of buyer interest. This pattern is rare and signals extreme bearish sentiment.

Downgrade to Strong Sell: The MarketsMOJO downgrade on 10 March to a Strong Sell rating, driven by deteriorating technical indicators and weak financials including a high debt-equity ratio and flat quarterly performance, underscores fundamental challenges.

Underperformance vs Benchmarks: The stock consistently underperformed the Sensex and its media sector peers, reflecting company-specific issues beyond broader market weakness.

Declining Investor Participation: Delivery volumes fell sharply throughout the week, indicating waning conviction among long-term investors and a shift towards speculative trading or exit.

Technical Indicators Bearish: Trading below all key moving averages, bearish MACD and Bollinger Bands, and a high beta of 1.35 suggest elevated volatility and continued downside risk.

Liquidity Constraints: Moderate turnover and small average trade sizes may limit institutional manoeuvres and exacerbate price volatility in the absence of strong buying interest.

Conclusion

Sri Adhikari Brothers Television Network Ltd’s stock endured a tumultuous week marked by persistent lower circuit hits, a significant downgrade to Strong Sell, and a sharp 22.56% decline. The stock’s underperformance relative to the Sensex and sector peers, combined with deteriorating technical and fundamental metrics, paints a challenging near-term outlook. Investor participation has waned considerably, and the unfilled supply at lower circuit prices signals continued selling pressure. Until there is a meaningful improvement in operational performance or a shift in market sentiment, the stock is likely to remain under pressure. Market participants should exercise caution and closely monitor developments before considering exposure to this small-cap media player.

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