Sri Adhikari Brothers Television Network Ltd Sees Technical Momentum Shift Amid Mixed Indicator Signals

Price Momentum and Recent Market Performance

The stock closed at ₹1,680.00 on 2 Jan 2026, marking a 5.0% increase from the previous close of ₹1,600.00. Intraday trading saw a range between ₹1,596.00 and ₹1,680.00, with the current price approaching its 52-week high of ₹1,749.00, a significant recovery from the 52-week low of ₹349.15. This price appreciation underscores a strong rebound over the past year, with a 1-year return of 13.6%, outperforming the Sensex’s 8.5% gain over the same period.

Over longer horizons, SABTNL’s returns are extraordinary, with a 3-year return of 68,752.46% and a 5-year return of 81,059.42%, dwarfing the Sensex’s respective 40.0% and 77.9% gains. Such astronomical growth reflects the company’s transformation and market repositioning within the Media & Entertainment sector.

Technical Trend Evolution: From Bullish to Mildly Bullish

Technically, SABTNL’s trend has shifted from a clear bullish stance to a mildly bullish one, signalling a more cautious optimism among traders and analysts. The daily moving averages remain bullish, indicating that short-term momentum is positive and the stock price is trading above key averages, which often acts as support.

On the weekly chart, the Moving Average Convergence Divergence (MACD) remains bullish, suggesting that momentum is still in favour of buyers. The MACD’s positive histogram and signal line crossover reinforce this view. Similarly, the Bollinger Bands on both weekly and monthly timeframes are bullish, indicating that price volatility is contained within an upward trending channel, which supports sustained price appreciation.

However, the Relative Strength Index (RSI) on the weekly timeframe has turned bearish, signalling that the stock may be entering an overbought territory or facing selling pressure in the short term. The monthly RSI shows no clear signal, reflecting indecision or consolidation at higher levels.

Mixed Signals from Other Indicators

The Know Sure Thing (KST) indicator presents a nuanced view: it remains bullish on the weekly chart but mildly bearish on the monthly, suggesting that while short-term momentum is positive, longer-term momentum may be weakening. This divergence warrants close monitoring as it could presage a potential slowdown or correction.

Dow Theory analysis on the weekly timeframe is mildly bearish, indicating that the broader market sentiment for SABTNL is cautious despite the recent price gains. On the monthly scale, no clear trend is established, reflecting uncertainty in the stock’s longer-term directional bias.

On-Balance Volume (OBV) is mildly bearish weekly and neutral monthly, implying that volume trends are not strongly supporting the recent price advances. This lack of volume confirmation could limit the sustainability of the current rally.

Mojo Score and Grade: A Cautious Sell Recommendation

SABTNL’s current Mojo Score stands at 37.0, reflecting a Sell rating, which is an improvement from the previous Strong Sell grade assigned on 4 Sep 2025. This upgrade signals that while the stock remains risky, some technical and fundamental factors have improved, warranting a more balanced view. The Market Cap Grade is 3, indicating a mid-tier market capitalisation relative to peers in the Media & Entertainment sector.

The Sell rating aligns with the mixed technical signals and the cautious stance of some momentum indicators. Investors should weigh the potential for further upside against the risks posed by bearish RSI and volume trends.

Comparative Performance Versus Sensex

When benchmarked against the Sensex, SABTNL has consistently outperformed across multiple timeframes. The 1-week return of 5.79% contrasts sharply with the Sensex’s marginal decline of 0.26%, while the 1-month return of 24.97% dwarfs the Sensex’s 0.53% loss. Year-to-date, the stock has gained 5.0%, slightly ahead of the Sensex’s flat performance.

These figures highlight SABTNL’s resilience and growth potential despite broader market headwinds. However, investors should remain vigilant given the stock’s volatility and the mixed technical backdrop.

Outlook and Strategic Considerations

Given the current technical landscape, SABTNL appears to be in a consolidation phase with a mild bullish bias. The bullish MACD and moving averages suggest that the stock could continue to trend higher in the near term, but the bearish RSI and volume indicators caution against excessive optimism.

Investors should monitor key support levels near the daily moving averages and watch for confirmation from volume and momentum indicators before committing to sizeable positions. The divergence between weekly and monthly indicators also suggests that longer-term investors may want to adopt a more cautious stance or consider staggered entries.

Sector Context and Industry Dynamics

Operating within the Media & Entertainment sector, SABTNL faces both opportunities and challenges. The sector is undergoing rapid transformation driven by digital content consumption, OTT platforms, and evolving consumer preferences. SABTNL’s ability to capitalise on these trends will be critical to sustaining its impressive returns.

However, competition remains intense, and regulatory changes or shifts in advertising spends could impact profitability. The stock’s technical indicators reflect this uncertainty, with bullish momentum tempered by cautionary signals.

Summary for Investors

In summary, Sri Adhikari Brothers Television Network Ltd is exhibiting a technical momentum shift that suggests a cautiously optimistic outlook. While the stock has demonstrated strong price appreciation and outperformance relative to the Sensex, mixed signals from key technical indicators advise prudence. The upgrade in Mojo Grade to Sell from Strong Sell reflects improving fundamentals but also highlights ongoing risks.

Investors should consider the stock’s current valuation, technical trend, and sector dynamics before making investment decisions. Monitoring momentum indicators such as MACD, RSI, and volume trends will be essential to gauge the sustainability of the recent rally.

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