Stock Price Movement and Market Context
On 17 Feb 2026, Sula Vineyards Ltd’s share price touched Rs.175.55, its lowest level in the past year and an all-time low. This represents a steep fall from its 52-week high of Rs.335.45, indicating a depreciation of approximately 47.7% from the peak. Despite this, the stock outperformed its sector by 0.82% on the day, showing a modest recovery after five consecutive days of decline.
The broader market, represented by the Sensex, opened flat at 83,197.67 and was trading near 83,276.00, remaining about 3.46% below its 52-week high of 86,159.02. While the Sensex trades below its 50-day moving average, the 50DMA remains above the 200DMA, signalling mixed market momentum. In contrast, Sula Vineyards is trading below all key moving averages – 5-day, 20-day, 50-day, 100-day, and 200-day – underscoring the stock’s weak technical position.
Financial Performance and Profitability Concerns
The company’s financial metrics have contributed to the subdued stock performance. Over the last five years, Sula Vineyards has experienced a negative compound annual growth rate in operating profit of -20.12%, reflecting challenges in sustaining profitability. The most recent half-year results reveal a Return on Capital Employed (ROCE) of 9.59%, which is relatively low for the sector and indicates limited efficiency in generating returns from capital.
Quarterly profit after tax (PAT) stood at Rs.10.33 crores, marking a decline of 15.7% compared to the average of the previous four quarters. Additionally, the debtors turnover ratio for the half-year was 2.49 times, signalling slower collection cycles and potential liquidity constraints.
Shareholder Composition and Institutional Participation
Institutional investors have reduced their holdings by 2.63% in the previous quarter, now collectively owning 19.43% of the company’s shares. This decline in institutional participation may reflect cautious sentiment among investors with greater analytical resources, potentially impacting the stock’s liquidity and valuation.
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Long-Term and Recent Performance Trends
Over the past year, Sula Vineyards has delivered a total return of -41.01%, significantly underperforming the Sensex, which posted a gain of 9.61% during the same period. The stock’s underperformance extends beyond the last year, with returns lagging behind the BSE500 index over the last three years, one year, and three months. This trend highlights persistent challenges in the company’s growth trajectory and market positioning.
Profitability has also deteriorated, with annual profits falling by 55.7% over the past year. This decline in earnings, coupled with the stock’s price drop, has contributed to a valuation discount relative to its peers. The company’s enterprise value to capital employed ratio stands at 2, indicating a valuation that some may consider attractive given the current financial metrics.
Valuation and Comparative Analysis
Despite the subdued financial performance, Sula Vineyards’ valuation metrics suggest a relatively low price compared to historical averages of its peer group. The ROCE of 9.4% and the enterprise value to capital employed ratio of 2 imply that the stock is trading at a discount, reflecting market concerns about growth and profitability. However, this valuation must be viewed in the context of the company’s recent earnings declines and reduced institutional interest.
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Mojo Score and Market Capitalisation Assessment
Sula Vineyards currently holds a Mojo Score of 31.0, which corresponds to a Sell grade as of 6 Feb 2026, an upgrade from a previous Strong Sell rating. This shift indicates a slight improvement in the company’s outlook, though the overall assessment remains cautious. The market capitalisation grade is rated at 3, reflecting the company’s mid-cap status and associated market dynamics.
The stock’s day change on 17 Feb 2026 was a positive 1.05%, suggesting some short-term price movement after the recent lows. However, the broader trend remains downward given the stock’s position below all major moving averages and its recent performance history.
Summary of Key Financial Indicators
To summarise, Sula Vineyards Ltd’s key financial indicators present a mixed picture:
- Operating profit growth rate over five years: -20.12% annually
- Return on Capital Employed (ROCE) for half-year: 9.59%
- Debtors turnover ratio (half-year): 2.49 times
- Quarterly PAT: Rs.10.33 crores, down 15.7%
- Institutional investor stake: 19.43%, down 2.63% from previous quarter
- One-year stock return: -41.01%
- Sensex one-year return: 9.61%
These figures illustrate the pressures faced by the company in both profitability and market valuation, contributing to the stock’s recent 52-week low.
Market and Sector Positioning
Operating within the beverages sector, Sula Vineyards faces competitive pressures and market dynamics that have influenced its financial outcomes. The sector itself has seen mixed performance, with some peers maintaining stronger growth and valuation metrics. The company’s current market cap grade of 3 places it in the mid-cap category, which often experiences greater volatility and sensitivity to earnings fluctuations.
Technical Indicators and Trading Patterns
From a technical perspective, the stock’s trading below all major moving averages signals a bearish trend. The recent five-day consecutive fall prior to the slight gain on 17 Feb 2026 highlights volatility and investor caution. The stock’s inability to sustain levels above short- and long-term moving averages suggests that market participants remain wary of the company’s near-term prospects.
Conclusion
Sula Vineyards Ltd’s stock reaching a 52-week low of Rs.175.55 reflects a combination of subdued financial performance, reduced institutional participation, and challenging market conditions. While the valuation metrics indicate a discount relative to peers, the company’s declining profitability and negative returns over the past year have weighed on investor confidence. The stock’s technical positioning further underscores the cautious sentiment prevailing in the market.
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