Recent Price Movement and Market Context
On 17 Dec 2025, Sula Vineyards' share price settled at ₹211.35, establishing both a 52-week and all-time low. The stock recorded a day-on-day change of -0.52%, moving in line with the broader beverages sector's performance. Over the last four consecutive trading sessions, the stock has declined by approximately 2.07%, indicating a persistent downward trend.
When compared to the Sensex, which posted a positive return of 0.21% on the same day, Sula Vineyards' performance contrasts sharply. The stock's weekly return stands at -1.30%, while the Sensex gained 0.55% over the same period. Monthly figures reveal a more pronounced divergence, with Sula Vineyards down by 14.08% against a marginal Sensex decline of 0.11%.
Extending the timeframe further, the three-month return for Sula Vineyards is -24.75%, whereas the Sensex appreciated by 2.61%. The disparity widens over the one-year horizon, with the stock posting a negative return of 50.43%, in contrast to the Sensex's 5.17% gain. Year-to-date figures also highlight this trend, with Sula Vineyards down 49.20% while the Sensex advanced 8.59%.
Notably, the stock is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, underscoring the sustained weakness in price momentum.
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Financial Performance Overview
Sula Vineyards' financial results have reflected pressures in both profitability and cash flow. The company reported a profit before tax (PBT) decline of 53.68% in the September 2025 quarter. Quarterly PBT stood at ₹7.44 crore, representing a 56.1% reduction compared to the average of the previous four quarters. Correspondingly, the profit after tax (PAT) for the quarter was ₹6.02 crore, down 58.1% relative to the prior four-quarter average.
Operating cash flow for the year was recorded at ₹64.03 crore, marking the lowest level in recent periods. These figures indicate subdued earnings generation and cash conversion capability.
Over the last five years, the operating profit has shown a compound annual rate of change of -10.18%, signalling a contraction in core earnings capacity over the medium term.
Relative Performance Within the Market
In comparison to the BSE500 index, Sula Vineyards has underperformed across multiple timeframes. The stock's returns over the past three years, one year, and three months have lagged behind the broader market benchmark. While the BSE500 has delivered positive returns in these periods, Sula Vineyards has recorded negative outcomes, highlighting challenges in maintaining competitive performance within its sector.
Despite these trends, the company exhibits a return on capital employed (ROCE) of 9.4%, which is considered attractive relative to valuation metrics. The enterprise value to capital employed ratio stands at 2.3, suggesting the stock is trading at a discount compared to historical peer valuations.
Institutional Holding and Market Position
Institutional investors hold a significant stake in Sula Vineyards, accounting for 22.06% of the shareholding. This level of institutional participation reflects a degree of confidence in the company's fundamentals from investors with extensive analytical resources.
Nevertheless, the stock's performance has been subdued, with profits falling by 42.7% over the past year alongside the steep decline in share price.
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Summary of Market and Financial Indicators
The stock's recent trajectory has been characterised by a consistent decline, with the current price well below all major moving averages. This technical positioning reflects a lack of upward momentum in the near term. The contrast with the Sensex and sector indices further emphasises the stock's relative underperformance.
Financially, the company has experienced a contraction in profitability and cash flow generation, with key quarterly and annual metrics showing reductions compared to historical averages. The operating profit's negative compound annual rate over five years points to challenges in sustaining growth.
Despite these factors, valuation metrics such as ROCE and enterprise value to capital employed suggest the stock is priced attractively relative to its capital base and peer group. Institutional ownership remains notable, indicating ongoing interest from investors with analytical capabilities.
Overall, Sula Vineyards' current market position reflects a period of subdued performance and valuation adjustment within the beverages sector.
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