Stock Performance and Market Context
On 19 Dec 2025, Super Sales India’s stock price touched an intraday low of Rs.666, representing a fall of 6.34% during the trading day. The stock has recorded losses for two consecutive days, with a cumulative return of -5.09% over this period. This performance notably underperformed its sector by 5.03% on the same day.
The stock is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, indicating a persistent bearish momentum. This contrasts with the broader market, where the Sensex opened 274.98 points higher and was trading at 84,929.36, up 0.53%. The Sensex remains close to its 52-week high of 86,159.02, just 1.45% away, supported by bullish moving averages with the 50-day DMA above the 200-day DMA. Mid-cap stocks are leading the market rally, with the BSE Mid Cap index gaining 1.26% on the day.
Long-Term and Recent Returns
Over the past year, Super Sales India has generated a return of -50.72%, a stark contrast to the Sensex’s 7.21% gain during the same period. The stock’s 52-week high was Rs.1,434.8, highlighting the extent of the decline from its peak. This underperformance extends beyond the last year, with the stock lagging behind the BSE500 index over the last three years, one year, and three months.
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Financial Metrics and Valuation
Super Sales India’s financial data reveals a mixed picture. The company’s debt to equity ratio remains low at an average of 0.09 times, indicating limited leverage. The September 2025 quarterly results showed operating profit to interest coverage at 5.29 times, the highest recorded, alongside cash and cash equivalents of Rs.35.62 crores and a quarterly PBDIT of Rs.11.01 crores, also at peak levels.
Despite these figures, the company’s return on capital employed (ROCE) averaged 5.79%, reflecting modest profitability relative to the capital invested. The valuation metrics show an enterprise value to capital employed ratio of 0.5, suggesting the stock is trading at a discount compared to its peers’ historical averages.
Growth Trends and Profitability
Over the last five years, Super Sales India’s net sales have grown at an annual rate of 12.73%, while operating profit has expanded at 11.17% per annum. However, profits have declined by 62.5% over the past year, contributing to the stock’s negative returns. The company’s long-term growth trajectory and recent profit trends have not aligned with broader market gains, resulting in subdued performance relative to sector and market benchmarks.
Shareholding and Market Position
The majority shareholding in Super Sales India is held by promoters, maintaining a concentrated ownership structure. The company operates within the Garments & Apparels industry, a sector that has seen varied performance across different market caps and segments.
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Summary of Current Concerns
The stock’s recent decline to Rs.666 marks a significant technical level, reflecting ongoing pressures. The persistent trading below all major moving averages signals continued weakness in price momentum. The company’s profitability metrics, including a modest ROCE and a sharp fall in profits over the past year, highlight challenges in generating returns from capital employed. Additionally, the stock’s underperformance relative to the Sensex and sector indices over multiple time frames underscores the difficulties faced in regaining investor confidence.
Market Environment and Sector Dynamics
While Super Sales India has experienced a notable downtrend, the broader market environment remains positive. The Sensex’s proximity to its 52-week high and the leadership of mid-cap stocks indicate a generally bullish sentiment in the market. The Garments & Apparels sector, however, has shown mixed results, with some companies outperforming while others, including Super Sales India, face headwinds.
Technical Indicators and Price Action
The stock’s current position below its 5-day through 200-day moving averages suggests a lack of short- and long-term upward price momentum. The intraday low of Rs.666 represents a fresh 52-week low, a level that may attract attention from market participants monitoring technical support zones. The two-day consecutive decline and the cumulative negative returns over this period further illustrate the prevailing bearish trend.
Conclusion
Super Sales India’s fall to a 52-week low of Rs.666 reflects a combination of subdued financial performance, modest profitability, and sustained selling pressure. Despite some positive cash flow and interest coverage metrics, the stock’s valuation and returns have lagged behind broader market indices and sector peers. The current market backdrop, with the Sensex and mid-cap indices showing strength, contrasts with the stock’s ongoing challenges in price recovery and growth momentum.
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