Stock Performance and Market Context
On 24 Nov 2025, Swiss Military Consumer Goods recorded an intraday low of Rs.20.9, representing a drop of 4.96% from the previous close. The stock also touched an intraday high of Rs.22.45, showing some volatility during the trading session. Over the last two days, the stock has declined by 6.15%, underperforming its sector by 4.48% on the day. This movement places the stock below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, indicating a sustained downward trend in price momentum.
The broader market, represented by the Sensex, opened positively with an 88.12-point gain but later retreated by 161.79 points to close at 85,158.25, a marginal fall of 0.09%. The Sensex remains close to its 52-week high of 85,801.70, trading 0.76% below that peak and maintaining a bullish stance above its 50-day and 200-day moving averages. Despite this, Swiss Military Consumer Goods has not mirrored the market's relative strength, reflecting specific pressures on the stock.
Long-Term and Recent Returns
Over the past year, Swiss Military Consumer Goods has delivered a return of -44.58%, contrasting sharply with the Sensex's positive 7.64% return over the same period. The stock's 52-week high was Rs.39, highlighting the extent of the decline to the current low of Rs.20.9. This performance also trails the BSE500 index over one year, three years, and the last three months, indicating challenges in both near-term and long-term price appreciation.
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Financial Metrics and Valuation
Swiss Military Consumer Goods operates within the diversified consumer products sector and carries a market capitalisation grade of 4. The company’s return on equity (ROE) stands at 5.42%, reflecting modest profitability relative to shareholders’ funds. The average ROE over recent periods remains low, signalling limited efficiency in generating returns from equity capital.
The company’s price-to-book value ratio is approximately 3.9, which is considered high relative to its ROE of 7.1%, suggesting a valuation that may not be fully supported by current profitability levels. The price-to-earnings-to-growth (PEG) ratio is 4.9, indicating that the stock’s price growth expectations are elevated compared to its earnings growth rate.
Profit figures have shown an 11.3% rise over the past year, despite the stock’s negative price returns. Dividend per share (DPS) and dividend payout ratio (DPR) are both at zero, indicating no dividend distribution during the latest fiscal year. Inventory turnover ratio for the half-year period is recorded at 6.86 times, which is relatively low and may suggest slower movement of stock within the company’s operations.
Capital Structure and Shareholding
The company maintains a low debt-to-equity ratio, averaging zero, which indicates minimal reliance on debt financing. Majority shareholding is held by promoters, reflecting concentrated ownership within the company’s controlling group.
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Sector and Industry Positioning
Swiss Military Consumer Goods is part of the diversified consumer products industry and sector. Despite the sector’s overall performance, the stock has not kept pace with sector averages, as evidenced by its underperformance relative to the sector’s daily returns. The stock’s recent price action and valuation metrics suggest that it is currently facing headwinds that have weighed on investor sentiment and market valuation.
Summary of Recent Price Movements
The stock’s decline to Rs.20.9 marks a significant technical milestone, reaching its lowest price point in the past 52 weeks. This level is substantially below the stock’s 52-week high of Rs.39, underscoring the extent of the price contraction. The stock’s movement below all major moving averages further emphasises the prevailing downward trend in price momentum.
While the broader market indices have shown resilience, Swiss Military Consumer Goods has experienced a contrasting trajectory, reflecting company-specific factors and valuation considerations. The stock’s recent two-day decline of 6.15% and underperformance relative to the sector by 4.48% on the latest trading day highlight ongoing pressures.
Conclusion
Swiss Military Consumer Goods’ fall to a 52-week low of Rs.20.9 is a notable development within the diversified consumer products sector. The stock’s price performance over the past year and recent sessions reflects a combination of valuation concerns, modest profitability metrics, and subdued dividend returns. Despite the broader market’s relative strength, the company’s share price has faced downward pressure, positioning it at a significant technical low point.
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