The Clorox Co. Stock Plummets to New 52-Week Low at $96.58

The Clorox Co. has reached a new 52-week low, trading at USD 96.58 as of April 22, 2026. This marks a significant decline for the small-cap company, which operates within the fast-moving consumer goods (FMCG) sector. Over the past year, The Clorox Co. has experienced a performance drop of 26.47%, contrasting sharply with the S&P 500's gain of 34.99%. The company's market capitalization stands at USD 14,437 million, with a price-to-earnings (P/E) ratio of 19.00. However, financial metrics indicate challenges, including a return on equity of -594.94% and a negative debt-to-equity ratio of -21.19. The dividend yield is currently at 4.22%, but the dividend payout ratio has reached a low of 46.22%. Despite a reported increase in profits by 76.1%, the stock has generated a return of -37.55% over the past year, highlighting a consistent underperformance against the S&P 500 over the last three years. The stock's price-to-book ratio is notably negative at -115.49, further emphasizing the financial difficulties faced by The Clorox Co.