TTK Prestige Ltd Declines 2.55%: 3 Key Factors Behind the Weekly Slide

Jan 24 2026 03:01 PM IST
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TTK Prestige Ltd’s stock declined by 2.55% over the week ending 23 January 2026, closing at Rs.581.75 from Rs.596.95 the previous Friday. This underperformance was less severe than the Sensex’s 3.31% fall, indicating a relative resilience amid a broadly weak market. The week was marked by fresh 52-week lows, a rating upgrade to Hold, and continued challenges in growth and profitability that influenced investor sentiment and price action.




Key Events This Week


Jan 19: New 52-week low (Rs.580.05)


Jan 20: Rating upgraded to Hold amid valuation improvement


Jan 21: Fresh 52-week low reached (Rs.580.40)


Jan 23: Week closes at Rs.581.75 (-0.15%)





Week Open
Rs.596.95

Week Close
Rs.581.75
-2.55%

Week High
Rs.588.95

vs Sensex
+0.76%



Monday, 19 January 2026: Stock Hits 52-Week Low Amid Market Weakness


TTK Prestige Ltd opened the week on a weak note, closing at Rs.580.05, down Rs.16.90 or 2.83% from the previous close. The stock touched a fresh 52-week low intraday at Rs.582.85, reflecting ongoing underperformance within the Electronics & Appliances sector. This decline outpaced the Sensex’s 0.49% drop to 36,650.97, signalling heightened selling pressure on the stock.


The fall was attributed to concerns over the company’s subdued financial growth and profit contraction, with the stock trading below all key moving averages. Despite the broader market’s three-week losing streak, TTK Prestige’s sharper decline underscored investor caution amid valuation and earnings challenges.



Tuesday, 20 January 2026: Upgrade to Hold on Valuation Improvement


On 20 January, the stock rebounded modestly, gaining Rs.8.90 or 1.53% to close at Rs.588.95. This uptick coincided with MarketsMOJO upgrading TTK Prestige Ltd’s mojo grade from Sell to Hold, citing a more attractive valuation profile despite mixed financial trends. The upgrade was driven by a shift in valuation grade from expensive to attractive, supported by a price-to-earnings ratio of 43.95 and an EV/EBITDA of 27.45, favourable relative to peers such as Eureka Forbes and Symphony.


The company’s conservative capital structure, with zero debt-to-equity ratio, and operational efficiency reflected in a quarterly operating profit margin of 11.57%, also underpinned the rating improvement. However, the upgrade came with caution due to the company’s modest growth and profit decline of 16.6% over the past year.




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Wednesday, 21 January 2026: New 52-Week Low Amid Continued Underperformance


TTK Prestige Ltd’s share price declined again on 21 January, closing at Rs.580.40, down Rs.8.55 or 1.45%. The stock hit a fresh 52-week low intraday at Rs.575.55, extending its downward trend. This drop outpaced the Sensex’s 0.47% fall to 35,815.26 and was 0.49% worse than the Electronics & Appliances sector benchmark, highlighting persistent sectoral and company-specific pressures.


Despite reporting record quarterly net sales of Rs.833.70 crore and peak PBDIT of Rs.96.50 crore, the company’s profitability has declined over the past year. The stock’s technical position remained weak, trading below all major moving averages, signalling limited short-term momentum. Institutional investors continue to hold 22.85% of shares, providing some stability amid volatility.



Thursday, 22 January 2026: Slight Recovery on Positive Market Sentiment


The stock edged up by Rs.2.20 or 0.38% to close at Rs.582.60 on 22 January, supported by a broader market rebound where the Sensex gained 0.76% to 36,088.66. This modest recovery followed three consecutive days of declines and reflected some short-term technical buying. However, volumes remained subdued at 647 shares, indicating cautious investor participation.




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Friday, 23 January 2026: Week Ends with Minor Decline


TTK Prestige Ltd closed the week at Rs.581.75, down Rs.0.85 or 0.15% on the day, with volumes declining to 314 shares. The Sensex fell 1.33% to 35,609.90, marking a fourth consecutive weekly loss. The stock’s weekly performance of -2.55% was better than the Sensex’s -3.31%, indicating relative outperformance despite the negative trend.


The subdued finish reflected ongoing investor caution amid mixed financial results and valuation concerns. The stock remains below key moving averages, and the company’s long-term growth challenges continue to weigh on sentiment.



















































Date Stock Price Day Change Sensex Day Change
2026-01-19 Rs.580.05 -2.83% 36,650.97 -0.49%
2026-01-20 Rs.588.95 +1.53% 35,984.65 -1.82%
2026-01-21 Rs.580.40 -1.45% 35,815.26 -0.47%
2026-01-22 Rs.582.60 +0.38% 36,088.66 +0.76%
2026-01-23 Rs.581.75 -0.15% 35,609.90 -1.33%



Key Takeaways


Valuation Improvement Supports Rating Upgrade: The upgrade from Sell to Hold by MarketsMOJO was driven by a more attractive valuation profile, with TTK Prestige’s PE ratio of 43.95 and EV/EBITDA of 27.45 comparing favourably to peers. This suggests the stock is reasonably priced despite recent weakness.


Continued Profitability and Growth Challenges: Despite record quarterly sales and operating profit margins, the company’s profits declined 16.6% over the past year, and long-term growth remains modest. This has weighed on investor confidence and contributed to the stock’s 52-week lows.


Relative Outperformance vs Sensex: While TTK Prestige’s stock fell 2.55% over the week, it outperformed the Sensex’s 3.31% decline, indicating some resilience amid broader market weakness. Institutional holdings of 22.85% may provide a stabilising influence.



Conclusion


TTK Prestige Ltd’s week was characterised by volatility and mixed signals. The stock’s fresh 52-week lows and ongoing profit contraction highlight persistent challenges in growth and market positioning. However, the upgrade to a Hold rating based on improved valuation metrics offers a more balanced perspective on the company’s outlook. Relative outperformance against the Sensex suggests some underlying strength, but the stock remains under pressure technically and fundamentally. Investors should continue to monitor quarterly results and sector dynamics to assess any shifts in momentum or financial performance.






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