United Spirits Ltd Faces Bearish Momentum Amid Technical Downgrade

Feb 05 2026 08:01 AM IST
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United Spirits Ltd has experienced a notable shift in its technical momentum, with key indicators signalling a bearish trend. The company’s Mojo Grade was downgraded from Hold to Sell on 19 Jan 2026, reflecting deteriorating technical conditions amid a 0.59% decline in the stock price to ₹1,357.20. This article analyses the recent technical parameter changes, price momentum, and the implications for investors in the beverages sector.
United Spirits Ltd Faces Bearish Momentum Amid Technical Downgrade

Technical Trend Shift and Indicator Overview

United Spirits Ltd’s technical trend has shifted from mildly bearish to outright bearish, signalling increased downside risk. The Moving Average Convergence Divergence (MACD) indicator presents a mixed picture: the weekly MACD remains bearish, while the monthly MACD is mildly bearish, indicating that short-term momentum is weaker than the longer-term trend. The Relative Strength Index (RSI) on both weekly and monthly charts currently shows no clear signal, suggesting the stock is neither overbought nor oversold at present.

Bollinger Bands on the weekly chart are bearish, reflecting increased volatility and downward pressure on price, whereas the monthly Bollinger Bands remain sideways, indicating a lack of directional conviction over the longer term. Daily moving averages reinforce the bearish stance, with the stock trading below key averages, signalling sustained selling pressure.

The Know Sure Thing (KST) oscillator is mildly bearish on both weekly and monthly timeframes, further confirming the weakening momentum. However, Dow Theory analysis offers a slight counterpoint, with a mildly bullish weekly signal but no discernible trend on the monthly scale. On balance, the technical indicators suggest a cautious outlook with a tilt towards bearishness in the near term.

Price Action and Volatility

On 5 Feb 2026, United Spirits Ltd’s stock price opened near ₹1,365.30 and closed lower at ₹1,357.20, marking a 0.59% decline. The intraday range was between ₹1,350.45 and ₹1,374.00, reflecting moderate volatility. The stock remains well below its 52-week high of ₹1,644.90 but comfortably above its 52-week low of ₹1,270.50, indicating a broad trading range over the past year.

This price action, combined with the bearish technical signals, suggests that the stock is encountering resistance near current levels and may face further downward pressure unless there is a significant catalyst to reverse momentum.

Comparative Performance Against Sensex

Examining United Spirits Ltd’s returns relative to the benchmark Sensex reveals a mixed performance. Over the past week, the stock outperformed the Sensex with a 2.25% gain versus the index’s 1.79%. However, over the one-month period, the stock declined by 1.74%, slightly outperforming the Sensex’s 2.27% fall. Year-to-date, United Spirits has underperformed, falling 6.00% compared to the Sensex’s 1.65% decline.

Longer-term returns paint a more favourable picture for United Spirits. Over one year, the stock has declined 8.12% while the Sensex gained 6.66%, indicating short-term weakness. Yet, over three, five, and ten years, United Spirits has delivered cumulative returns of 76.58%, 130.01%, and 174.38% respectively, outperforming the Sensex’s 37.76% and 65.60% over three and five years, though lagging the Sensex’s 244.38% over ten years. This long-term outperformance underscores the company’s resilience despite recent technical setbacks.

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Mojo Score and Grade Implications

United Spirits Ltd currently holds a Mojo Score of 37.0, categorised as a Sell rating, a downgrade from the previous Hold grade assigned on 19 Jan 2026. This downgrade reflects the deteriorating technical parameters and the bearish momentum observed across multiple indicators. The Market Cap Grade remains at 1, signalling a relatively low market capitalisation standing within its sector peers.

The downgrade to Sell suggests that investors should exercise caution, as the stock’s technical outlook has weakened. The bearish signals from daily moving averages and weekly MACD, combined with the sideways monthly Bollinger Bands, indicate that the stock may struggle to gain upward traction in the near term.

On-Balance Volume and Market Sentiment

On-Balance Volume (OBV) analysis presents a nuanced view. The weekly OBV is mildly bullish, indicating that volume trends have not fully confirmed the price weakness, suggesting some accumulation by investors at lower levels. Conversely, the monthly OBV is mildly bearish, aligning with the broader negative momentum seen in other monthly indicators.

This divergence between weekly and monthly OBV readings points to a potential battle between buyers and sellers, with short-term investors possibly stepping in to support the stock, while longer-term sentiment remains cautious.

Sector Context and Industry Positioning

Operating within the beverages sector, United Spirits Ltd faces competitive pressures and evolving consumer preferences. The sector has seen mixed technical trends, with some peers exhibiting stronger momentum. United Spirits’ current technical downgrade places it at a relative disadvantage compared to more robust performers in the beverages industry.

Investors should consider the company’s fundamental strengths alongside technical signals. While the stock’s long-term returns have been impressive, the recent technical deterioration suggests that a period of consolidation or correction may be underway.

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Investor Takeaways and Outlook

For investors, the current technical landscape for United Spirits Ltd advises prudence. The bearish momentum across daily and weekly indicators, combined with a downgrade in Mojo Grade to Sell, suggests that the stock may face further downside or sideways movement in the short term. The lack of strong RSI signals indicates no immediate oversold condition, so a rebound is not guaranteed.

However, the mildly bullish weekly OBV and Dow Theory signals hint at some underlying support, which could limit losses if broader market conditions remain stable. Long-term investors may view recent weakness as an opportunity to accumulate, given the company’s strong historical returns over three to five years.

Monitoring key technical levels, such as the 52-week low of ₹1,270.50 and the resistance near ₹1,375, will be critical in assessing the stock’s next directional move. A sustained break below the low could trigger further selling, while a recovery above resistance might signal a technical turnaround.

In summary, United Spirits Ltd’s technical parameters have shifted towards a bearish stance, reflecting increased caution among traders and investors. While the long-term fundamentals remain intact, the near-term outlook is clouded by negative momentum and a downgrade in technical ratings.

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