United Spirits Technical Momentum Shifts Amid Mixed Market Signals

Nov 19 2025 08:04 AM IST
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United Spirits has experienced a notable shift in its technical parameters, reflecting a transition from a mildly bullish trend to a sideways momentum. This adjustment in evaluation is underscored by mixed signals from key technical indicators such as MACD, RSI, and moving averages, suggesting a nuanced price momentum environment for the beverage sector stock.



The stock closed at ₹1,424.70, down 0.70% from the previous close of ₹1,434.75, with intraday prices ranging between ₹1,417.00 and ₹1,438.55. Over the past 52 weeks, United Spirits has traded within a band of ₹1,270.50 to ₹1,700.00, indicating a relatively wide price range. The current technical trend has shifted from mildly bullish to sideways, reflecting a pause in upward momentum.




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Examining the Moving Average Convergence Divergence (MACD) indicator, the weekly chart presents a mildly bullish stance, whereas the monthly chart signals a mildly bearish outlook. This divergence suggests short-term positive momentum tempered by longer-term caution. The Relative Strength Index (RSI) does not currently indicate a definitive signal on either the weekly or monthly timeframe, implying a neutral momentum stance.



Bollinger Bands reflect a mildly bullish position on both weekly and monthly charts, indicating that price volatility remains contained within an upward bias. Conversely, daily moving averages show a mildly bearish trend, highlighting some short-term pressure on the stock price. The Know Sure Thing (KST) indicator is bullish on the weekly scale but mildly bearish monthly, reinforcing the mixed technical picture.



Volume-based indicators such as On-Balance Volume (OBV) maintain a bullish posture on both weekly and monthly charts, suggesting that buying interest remains present despite price fluctuations. Dow Theory analysis, however, does not reveal a clear trend on either timeframe, signalling indecision in broader market sentiment for United Spirits.



From a returns perspective, United Spirits has delivered a 0.71% return over the past week compared to the Sensex’s 0.96%. Over one month, the stock’s return stands at 4.70%, outpacing the Sensex’s 0.86%. Year-to-date, the stock shows a negative return of 12.35%, contrasting with the Sensex’s positive 8.36%. Over longer horizons, United Spirits has outperformed the benchmark with a 63.06% return over three years and 152.81% over five years, though the Sensex leads over ten years with 232.28% compared to the stock’s 102.18%.




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United Spirits’ market capitalisation grade remains at 1, reflecting its standing within the beverages sector. The recent adjustment in its mojo score to 64.0 and a change in mojo grade from Sell to Hold as of 17 Nov 2025 indicates a revision in its technical evaluation. This change was triggered by technical parameter shifts noted on 19 Nov 2025, highlighting the evolving nature of the stock’s momentum.



Investors analysing United Spirits should consider the mixed technical signals and the sideways momentum in the context of broader market trends and sector performance. While short-term indicators show some bearish tendencies, volume and volatility measures suggest underlying support. The divergence between weekly and monthly technicals emphasises the importance of monitoring multiple timeframes for a comprehensive view.



In summary, United Spirits is currently navigating a complex technical landscape with no clear directional bias dominating. The interplay of mildly bullish and bearish signals across key indicators such as MACD, RSI, moving averages, and volume metrics points to a consolidation phase. Market participants may benefit from closely tracking these technical parameters alongside fundamental developments within the beverages sector to inform their investment decisions.






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