Viji Finance Ltd Hits Lower Circuit Amid Heavy Selling Pressure

Jan 09 2026 10:00 AM IST
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Shares of Viji Finance Ltd, a micro-cap Non Banking Financial Company (NBFC), plunged sharply on 9 January 2026, hitting the lower circuit limit of 5% amid intense selling pressure. The stock closed at ₹3.36, down 4.82% from the previous close, marking its maximum daily loss and signalling panic selling among investors.
Viji Finance Ltd Hits Lower Circuit Amid Heavy Selling Pressure



Market Context and Price Action


On the trading day, Viji Finance Ltd witnessed a significant decline, underperforming its sector and the broader market. The stock fell by 4.82%, while the NBFC sector declined by a modest 0.24% and the Sensex slipped 0.19%. This stark underperformance highlights the stock-specific challenges faced by Viji Finance amid a generally stable market environment.


The share price opened near the previous day’s close but quickly succumbed to selling pressure, hitting an intraday high of ₹3.62 and a low of ₹3.36, the latter being the lower circuit price band limit of 5%. The stock remained locked at this lower circuit for the remainder of the session, indicating an overwhelming imbalance between supply and demand.



Heavy Selling Pressure and Volume Dynamics


Trading volumes surged considerably, with total traded volume reaching approximately 5.56 lakh shares, translating to a turnover of ₹0.20 crore. This volume is notable given the company’s micro-cap status and relatively low liquidity. The delivery volume on 8 January was 15.6 lakh shares, a 61.42% increase compared to the five-day average, signalling rising investor participation but also heightened selling interest.


The persistent selling pressure and inability of buyers to absorb the supply led to the stock hitting the maximum permissible daily loss limit, triggering the lower circuit filter. Such a scenario often reflects panic selling, where investors rush to exit positions amid negative sentiment or adverse news flow.



Technical and Trend Analysis


Despite the sharp fall, Viji Finance remains trading above its key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This technical nuance suggests that the recent decline could be a short-term correction rather than a sustained downtrend. However, the six-day streak of consecutive gains ended abruptly, indicating a potential trend reversal in the near term.


Investors should closely monitor whether the stock can stabilise above critical support levels or if further downside pressure will materialise, especially given the micro-cap’s vulnerability to volatility and liquidity constraints.




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Fundamental and Market Positioning


Viji Finance Ltd operates within the NBFC sector, a segment that has faced increasing scrutiny and regulatory challenges in recent years. The company’s market capitalisation stands at a modest ₹51 crore, categorising it as a micro-cap stock with inherent liquidity risks and heightened volatility.


MarketsMOJO assigns Viji Finance a Mojo Score of 21.0, reflecting a deteriorated outlook and a downgrade from a previous 'Sell' to a 'Strong Sell' rating as of 26 November 2025. The Market Cap Grade is 4, indicating limited market capitalisation strength relative to peers. These assessments underscore the cautious stance investors should adopt given the company’s fundamentals and market dynamics.



Investor Sentiment and Risk Considerations


The sharp decline and circuit lock highlight a surge in negative sentiment, likely driven by concerns over the company’s financial health, sectoral headwinds, or broader market uncertainties affecting micro-cap NBFCs. Panic selling can exacerbate price declines, especially in stocks with limited liquidity, as seen in Viji Finance’s case.


Investors should be wary of the risks associated with such stocks, including price manipulation, sudden volatility spikes, and the potential for further downside. The unfilled supply at the lower circuit suggests that sellers outnumber buyers significantly, which may prolong the downward pressure until fresh positive triggers emerge.




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Outlook and Investor Guidance


Given the current market conditions and the stock’s technical and fundamental profile, investors should exercise caution with Viji Finance Ltd. The strong sell rating and recent price action suggest that the stock may continue to face downward pressure in the short term.


Potential investors should consider the liquidity constraints and volatility risks inherent in micro-cap NBFC stocks before initiating positions. Existing shareholders may want to reassess their holdings in light of the deteriorating sentiment and seek professional advice to navigate the evolving market landscape.


Monitoring upcoming corporate announcements, sectoral developments, and broader economic indicators will be crucial to gauge any potential recovery or further decline in the stock’s fortunes.



Summary


Viji Finance Ltd’s plunge to the lower circuit limit on 9 January 2026 reflects a confluence of heavy selling pressure, panic among investors, and unfilled supply at depressed price levels. Despite trading above key moving averages, the stock’s micro-cap status and weak fundamental scores contribute to a cautious outlook. The downgrade to a Strong Sell rating by MarketsMOJO further emphasises the risks involved. Investors should remain vigilant and consider alternative opportunities within the NBFC sector or broader market.






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