Why is 63 Moons Tech. falling/rising?

As of 01-Aug, 63 Moons Technologies Ltd is experiencing a decline in its stock price, currently at Rs 987.90, which reflects a decrease of Rs 15.3 or 1.53%. The stock's performance today is in line with the sector, having reached an intraday high of Rs 1029.35 earlier in the day. However, the stock has shown a negative trend over the past week and month, with returns of -5.79% and -1.99%, respectively. Despite a strong performance year-to-date with a return of 9.30% and a remarkable 147.59% over the past year, the company faces challenges such as operating losses and a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio and negative results for the last four consecutive quarters.
In the broader market context, the stock's recent decline contrasts with the benchmark Sensex, which has only fallen by 1.06% over the past week. While institutional investors have increased their stake, suggesting some confidence in the company's potential, the overall sentiment is tempered by the company's significant operating losses and declining profitability. The stock's liquidity remains adequate for trading, but the falling investor participation, as indicated by a decrease in delivery volume, raises concerns about sustained interest in the stock amidst its financial struggles.