Why is 7NR Retail Ltd falling/rising?

As of 24-Jul, 7NR Retail Ltd's stock price is currently at 6.14, reflecting a decrease of 0.32, or 4.95%. The stock has been on a downward trend, having underperformed its sector by 2.77% today and experiencing a consecutive fall for the last six days, resulting in a total decline of 22.96% during this period. Despite the company reporting very positive results with a significant growth in net sales and profits, the stock has generated a return of -12.29% over the past year, which contrasts sharply with its impressive profit growth of 128.8%. The stock is trading at a discount compared to its peers, but the recent performance indicates a lack of investor confidence, as evidenced by a 42.74% drop in delivery volume against the five-day average.
In the broader market context, the Sensex has remained relatively stable with a slight decline of 0.09% over the past week, while 7NR Retail Ltd has seen a much steeper decline of 21.78% in the same timeframe. This stark contrast highlights the stock's significant underperformance compared to the benchmark. The overall trading activity in the sector has also decreased by 2%, suggesting a broader trend affecting investor participation. The liquidity of the stock remains adequate for trading, but the falling investor interest and consecutive price drops indicate a challenging environment for 7NR Retail Ltd at this time.