Why is 7NR Retail Ltd falling/rising?

As of 12-Aug, 7NR Retail Ltd is experiencing a decline in its stock price, currently at 4.89, which reflects a decrease of 0.08 or 1.61%. The stock has underperformed its sector by 0.69% today and is trading below its moving averages across various time frames, indicating a bearish trend. Over the past week, the stock has dropped by 5.60%, and its performance over the last month shows a significant decline of 38.80%. Despite reporting positive net sales growth of 22.22% and improved profits in the last two quarters, the stock's long-term fundamentals are weak, highlighted by operating losses and a poor ability to service debt. Additionally, the delivery volume has fallen sharply, indicating reduced investor participation.
In the broader market context, the stock's performance has been notably worse than the benchmark, with a one-year return of -28.30% compared to the Sensex's decline of only 0.74%. This stark contrast suggests that while the overall market has faced challenges, 7NR Retail Ltd has struggled significantly more, reflecting investor concerns about its long-term growth prospects and financial health. The company's weak EBIT to interest ratio further exacerbates these concerns, contributing to its current downward price movement.