Why is 7NR Retail Ltd falling/rising?

As of 22-Aug, 7NR Retail Ltd's stock price is currently at 4.90, reflecting a decrease of 0.03, or 0.61%. The stock has been experiencing a downward trend, having fallen for the last two days with a total decline of 1.01% during this period. Over the past week, the stock has shown a slight increase of 0.20%, but it has significantly underperformed over the last month with a decline of 27.84%. Despite reporting positive net sales growth of 22.22% and a rise in profits, the stock's long-term fundamentals are weak, highlighted by operating losses and a poor ability to service debt, which contribute to its negative performance over the past year, where it has dropped by 29.09%.
In the broader market context, the stock's performance contrasts sharply with the Sensex, which has gained 0.88% over the past week and only declined by 1.07% over the last month. This indicates that while the market has shown resilience, 7NR Retail Ltd has struggled significantly, leading to a notable underperformance compared to the benchmark. The stock's liquidity remains adequate for trading, but falling investor participation, as evidenced by a decrease in delivery volume, suggests waning interest among investors, further exacerbating its price decline.