Why is 7NR Retail Ltd falling/rising?

As of 18-Sep, 7NR Retail Ltd is experiencing a decline in its stock price, currently at 4.41, which represents a decrease of 0.23 or 4.96%. The stock has underperformed its sector by 4.2% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 10.37% during this period. Additionally, the stock has shown negative returns over various time frames, including a 1-week decline of 8.12% and a 1-month decline of 11.09%. Despite reporting positive net sales growth of 22.22% and increased profits in the last two quarters, the company faces challenges such as operating losses and weak long-term fundamentals, which contribute to its current price movement.
In the broader market context, the stock's performance has significantly lagged behind the benchmark, with a 1-year return of -26.38% compared to the Sensex's slight increase of 0.08%. This stark contrast highlights the stock's struggles, particularly as it has underperformed even in a generally negative market environment, where the BSE500 index recorded a decline of only -1.96%. The company's weak ability to service its debt, reflected in a poor EBIT to Interest ratio, further exacerbates investor concerns, leading to a lack of confidence in the stock's long-term growth potential.