Why is 7NR Retail Ltd falling/rising?

As of 30-Sep, 7NR Retail Ltd is experiencing a decline in its stock price, currently at 4.19, which reflects a decrease of 0.18 or 4.12%. The stock has underperformed its sector by 3.53% today and has been on a downward trend for the last three days, accumulating a total loss of 6.68% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Despite reporting positive net sales growth of 22.22% and a significant increase in profits over the last year, the company is facing challenges such as operating losses and a weak ability to service its debt, which contribute to its negative performance.
In the broader market context, the stock has significantly underperformed compared to the Sensex, which has shown a decline of only 2.23% over the past week, while 7NR Retail Ltd has fallen by 7.71%. The company's long-term growth prospects appear weak, with a historical annual growth rate in net sales of only 13.63% over the last five years. This stark contrast in performance, combined with a poor EBIT to interest ratio and a substantial drop in investor participation, suggests that investors are cautious about the company's future, leading to the current decline in stock price.