Why is Aarti Industries falling/rising?

As of 01-Aug, Aarti Industries Ltd. is experiencing a decline in its stock price, currently at 405.65, which reflects a decrease of 14.45 or 3.44%. The stock has underperformed its sector today by 1.48% and has been on a consecutive downward trend for the last two days, resulting in a total drop of 9% during this period. It opened with a loss of 2.77% and reached an intraday low of Rs 404, indicating significant selling pressure. Over the past week, the stock has fallen by 5.72%, and its one-year return stands at a staggering -45.19%, highlighting a troubling performance trend. The company's profits have also decreased by 51.5% over the past year, contributing to the negative sentiment surrounding the stock. Despite high institutional holdings at 26.84%, which have increased slightly, the company has reported negative results for the last four consecutive quarters, further dampening investor confidence.
In the broader market context, Aarti Industries' short-term performance has been notably worse than the benchmark, with a 1-week decline of 5.72% compared to the Sensex's drop of only 1.06%. This stark contrast indicates that the stock is not only struggling in absolute terms but is also failing to keep pace with the overall market. The company's long-term growth prospects appear bleak, with an annual operating profit decline of 6.34% over the last five years, and the lowest return on capital employed (ROCE) recorded at 6.14%. Such factors, combined with the stock's significant underperformance relative to both the BSE500 and its peers, suggest that investor sentiment remains negative, leading to continued selling pressure on Aarti Industries.