Why is Aavas Financiers falling/rising?

As of 29-Jul, Aavas Financiers Ltd. is experiencing a decline in its stock price, currently at Rs 1,760.80, which reflects a decrease of Rs 43.5 or 2.41%. The stock has been underperforming, having fallen for six consecutive days, resulting in an overall drop of 8.47% during this period. It has also touched an intraday low of Rs 1,733.85, indicating significant selling pressure. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. Despite a positive long-term outlook, including a strong average return on equity and healthy growth in net sales and operating profit, the recent performance has been overshadowed by a decline in investor participation and liquidity.
In the broader market context, Aavas Financiers has underperformed compared to the Sensex, which has only decreased by 1.03% over the past week, while Aavas has dropped by 7.61%. This stark contrast highlights the stock's struggles relative to the market. Although there are positive indicators such as rising promoter confidence, with a 22.49% increase in their stake, and the stock trading at a discount to its peers, these factors have not been sufficient to counteract the recent negative momentum. The overall sentiment appears to be weighed down by short-term performance issues, despite the company's solid fundamentals and long-term growth potential.